Joybuy

JD.com has launched its European online shopping platform, Joybuy, in six countries, including the UK and Germany. Leveraging its strong logistics and focus on product quality, Joybuy aims to compete with major players like Amazon. The platform offers same-day delivery for orders placed before 11 a.m. and a competitive subscription service for free delivery, differentiating itself from rivals through its proprietary infrastructure and first-party retail model.