Prime Video

Amazon is increasing the price of its ad-free Prime Video tier, now “Prime Video Ultra,” by $2 to $4.99 per month, effective April 10. This move aligns with industry standards and offers enhanced features like 4K streaming and more offline downloads. The adjustment follows the introduction of ads on the standard Prime Video service and supports Amazon’s expansion into the digital advertising market, which has seen significant growth in ad revenue and viewership.

GoDaddy is leveraging its AI platform, Airo®, to create an interactive online experience for fans of the *Fallout* series on Prime Video. This initiative transforms an in-universe trading post into a digital destination, showcasing how Airo can help users build their own online businesses. Fans can explore this virtual entrepreneurial venture and experiment with creating their own digital storefronts at godaddy.com/fallout, inspired by the resilience of the *Fallout* world.