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Positive
Appointment of experienced blockchain and capital markets professional Dustin Zinger as CEO
Expansion of market presence through Frankfurt Stock Exchange listing
Strategic leadership continuity with former CEO Mitchell Demeter remaining as Executive Chair
Enhanced European investor outreach through TAFIN marketing partnership
Negative
Significant marketing expense of €100,000 for a short 10-week campaign
Potential leadership transition risks as CEO moves to related organization
09/29/2025 – 09:49 AM
Toronto, Ontario – SonicStrategy Inc. (OTCQB: DBKSF, FSE: L6C), the blockchain infrastructure subsidiary of Spetz Inc. (CSE: SPTZ), today announced a strategic leadership transition aimed at bolstering its position in the rapidly evolving blockchain landscape. Dustin Zinger, a seasoned capital markets professional with deep expertise in the crypto space, has been appointed Chief Executive Officer. Outgoing CEO Mitchell Demeter will transition to the role of Executive Chair, while simultaneously taking on the CEO role at Sonic Labs, a new subsidiary of the Sonic Foundation, via Sonic USA LLC. This realignment signals a bifurcated focus: SonicStrategy will concentrate on providing institutional-grade validator operations for the Sonic network, while Sonic Labs will spearhead the development and expansion of the Sonic ecosystem.
Zinger’s appointment is a clear move to enhance SonicStrategy’s operational efficiency and capitalize on the growing institutional interest in blockchain validation services. His background in corporate development and investor relations is expected to strengthen the company’s ability to execute its growth plans and forge deeper relationships with both crypto-native firms and traditional capital markets participants. The focus on “enterprise-class hardware infrastructure designed for speed, reliability, and security,” highlights a commitment to meeting the demanding requirements of institutional clients.
Demeter’s move to Sonic Labs underscores the strategic importance of network development for the long-term success of SonicStrategy. By leading Sonic Labs, Demeter will be responsible for driving the adoption and innovation within the Sonic ecosystem, ultimately creating more opportunities and demand for SonicStrategy’s validation services. This dual role allows Demeter to maintain strategic oversight of SonicStrategy while simultaneously dedicating his attention to the broader ecosystem’s growth.
“We are excited to welcome Dustin as CEO of SonicStrategy,” said Demeter. “His long history in blockchain, combined with his capital markets expertise and operational discipline, makes him ideally suited to lead our validator operations and expand our presence in global markets. With this leadership structure, SonicStrategy and Sonic Labs are well-positioned to accelerate growth and strengthen Sonic’s position as a leading network. For me, the timing was right to step into the role of CEO at Sonic Labs. In order for SonicStrategy to be successful, we need Sonic Labs to execute on its global mission, I believe I can help drive that mission forward.”
Further expanding its market reach, SonicStrategy also announced the commencement of trading on the Frankfurt Stock Exchange (FSE: L6C), targeting European investors and broadening its global investor base. This move could increase liquidity and provide access to a new pool of capital.
To amplify its visibility in the European market, SonicStrategy has engaged TAFIN, a German-based marketing and investor relations firm, for a 10-week investor awareness campaign at a cost of €100,000. While this represents a significant investment in marketing, the potential returns include increased brand recognition and greater investor interest in the company’s stock. The campaign will focus on creating German-language content for distribution across financial platforms and newsletters, targeting both retail and institutional investors.
*The Bottom Line:* SonicStrategy’s leadership changes and strategic initiatives appear designed to position the company for growth in the burgeoning blockchain validation market. Zinger’s operational expertise and Demeter’s focus on the Sonic ecosystem could create a synergistic effect, driving revenue growth and enhancing the company’s competitive advantage. However, investors should carefully consider the risks associated with leadership transitions and the effectiveness of the €100,000 marketing campaign. The success of SonicStrategy will ultimately depend on its ability to execute its growth plans and capitalize on the opportunities presented by the rapidly evolving blockchain landscape.
About SonicStrategy Inc.
SonicStrategy Inc. is the blockchain infrastructure subsidiary of Spetz Inc. (CSE: SPTZ) (OTCQB: DBKSF) (FSE: L6C), focused on providing institutional-grade access to the Sonic blockchain ecosystem. The Company operates large-scale Sonic validators and deploys capital into DeFi strategies, delivering recurring staking rewards and treasury growth while supporting the security and decentralization of the Sonic network.
About Spetz Inc. (dba SonicStrategy)
Spetz Inc. (CSE: SPTZ) (OTCQB: DBKSF) (FSE: L6C) (dba SonicStrategy) is the parent company of SonicStrategy Inc., a public-market gateway to the Sonic blockchain ecosystem. Spetz provides investors with compliant exposure to staking infrastructure and DeFi strategies across the Sonic network.
NEITHER THE CANADIAN SECURITIES EXCHANGE, NOR THEIR REGULATION SERVICES PROVIDERS HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
Cautionary Note Regarding Forward-looking Statements
Certain information herein constitutes “forward-looking information” under Canadian securities laws, reflecting management’s expectations regarding objectives, plans, strategies, future growth, results of operations, and business prospects of the Company. Words such as “may”, “plans,” “expects,” “intends,” “anticipates,” “believes,” and similar expressions identify forward-looking statements, which are qualified by the inherent risks and uncertainties surrounding future expectations.
Forward-looking statements are based on a number of estimates and assumptions that, while considered reasonable by management, are subject to business, economic, and competitive uncertainties and contingencies. The Company cautions readers not to place undue reliance on these statements, as forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from projected outcomes. Factors influencing these outcomes include economic conditions, regulatory developments, competition, capital availability, and business execution risks. No assurance can be given that any events anticipated by the forward-looking information will transpire or occur.
The forward-looking information contained in this press release represents Spetz’s expectations as of the date of this release and is subject to change. Spetz does not undertake any obligation to update forward-looking statements, except as required by law.
This press release does not constitute an offer to sell or the solicitation of an offer to buy, and shall not constitute an offer, solicitation or sale in any state, province, territory or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state, province, territory or jurisdiction. None of the securities issued in the Private Placement will be registered under the United States Securities Act of 1933, as amended (the “1933 Act”), and none of them may be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the 1933 Act.
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Who is the new CEO of SonicStrategy (OTCQB: DBKSF)?
Dustin Zinger has been appointed as the new CEO of SonicStrategy, bringing extensive experience in capital markets and blockchain expertise to lead the company’s validator operations.
What happened to SonicStrategy’s former CEO Mitchell Demeter?
Mitchell Demeter has transitioned to two roles: Executive Chair of SonicStrategy and CEO of Sonic Labs through Sonic USA LLC, a Sonic Foundation subsidiary.
What is SonicStrategy’s new Frankfurt Stock Exchange ticker symbol?
SonicStrategy’s shares now trade on the Frankfurt Stock Exchange under the symbol FSE: L6C.
How much is SonicStrategy spending on their German marketing campaign?
SonicStrategy has agreed to pay €100,000 to TAFIN for a 10-week investor awareness campaign in Germany, running from September 27 to December 1, 2025.
What is SonicStrategy’s main business focus?
SonicStrategy operates enterprise-class hardware infrastructure for institutional-grade validator operations on the Sonic network, focusing on speed, reliability, and security as their core revenue driver.
