Cloudflare Bolsters Channel Program for Accelerated Growth

10/13/2025 – 09:01 AM

Introduces platform solution bundles for partners as customers consolidate services

SAN FRANCISCO – Cloudflare, Inc. (NYSE: NET), the connectivity cloud company, is doubling down on its channel strategy, unveiling new solution bundles designed to streamline security and application management for its PowerUP Partner Program participants. This move comes as businesses increasingly seek consolidated solutions to manage the complexities of modern digital environments.

The proliferation of applications and AI workloads, while boosting productivity, has created a sprawling digital landscape that’s challenging to secure. Traditionally, partners have focused on specific areas, lacking a comprehensive view of an organization’s overall application usage. Cloudflare aims to address this by enabling partners to offer a holistic security approach, protecting entire environments rather than isolated applications.

The revamped PowerUP Partner Program now features solution bundles tailored to reduce application complexity, mitigate cyber risks, facilitate multi-cloud connectivity, and control costs. These bundles reportedly come with substantial discounts for partners, tiered based on their program level and the included solutions. These are designed to give clients the means to adopt broad networking and security measures, leveraging SASE (Secure Access Service Edge) and other cutting-edge application services.

“Partners are central to Cloudflare’s market approach,” stated Tom Evans, Chief Partner Officer at Cloudflare. “Over the past year, we’ve rolled out new tools, incentives, and resources to empower our partners to deliver the security, performance, and reliability of our connectivity cloud platform. With customers seeking consolidation at scale, these solution bundles will help our partners capitalize on this growing demand.”

PowerUP Partner Testimonials

Cloudflare’s strategic partnerships extend across Global Service Integrators, Managed Security Service Providers, Resellers, and Distributors, including integrations with IBM Cloud, Kyndryl, Rakuten Mobile, GuidePoint Security, and Presidio.

“IBM and Cloudflare share a commitment to providing businesses with enhanced security, reliability, and speed across their internet infrastructure,” said Nataraj Nagaratnam, IBM Fellow, CTO, AI Security and Architecture. “Together, with IBM Cloud Internet Services running on Cloudflare’s backend, we provide solutions for enterprises including banking and insurance. We are proud to collaborate with Cloudflare to deliver consistent solutions.”

“Kyndryl’s alliance with Cloudflare enables businesses to modernize their networks with confidence while speeding up their agendas for digital transformation,” said Paul Savill, Global Practice Leader for Network and Edge at Kyndryl. “For customers, we’re enabling companies across industries—including global supply chain leaders, financial institutions, and major manufacturers—to help secure, streamline, and simplify their IT infrastructure and improve networking foundations for innovation and growth.”

“In April, Rakuten Mobile and Cloudflare partnered together to create an enhanced security service for corporate clients in Japan. It is a first of its kind enhanced security service for corporate clients, and makes Cloudflare Rakuten Mobile’s first MSSP partner in the country, supporting corporate zero-trust security,” said Kazuhiro Suzuki, Co-CEO of Rakuten Mobile. “Pairing Cloudflare’s connectivity cloud platform with our own managed services, we’re enabling our clients’ digital transformation with a solution for network and security.”

“GuidePoint Security teams up with Cloudflare to enable organizations to reduce risk, strengthen protections and maintain performance across their digital environments,” said Mark Thornberry, SVP, Partnerships at GuidePoint Security. “Our global financial institution and hospital customers work hand-in-hand with us to strengthen their security posture, and we’re proud to help secure their businesses and users worldwide.”

“Presidio’s commitment to quality helps businesses can count on Cloudflare to their businesses,” said Jim Finn, sales VP, Presidio. “Modernizing, protecting, and optimizing clients while retaining speed is our goal.”

The PowerUP Partner Program was recognized with a 5-Star ranking from CRN for its Partner Program in 2025.

Analysis: Cloudflare’s Channel Push

Cloudflare’s move to enhance its PowerUP Partner Program is strategically significant for several reasons. First, it addresses a critical pain point for businesses: the increasing complexity and fragmentation of their IT security landscape. By offering bundled solutions, Cloudflare simplifies the buying process and enables partners to deliver greater value to their clients.

Second, the move aligns with the broader trend of consolidation in the cybersecurity market. As companies seek to reduce vendor sprawl and streamline their security operations, platforms like Cloudflare, which offer a broad range of integrated services, are gaining traction. This strategic bundling helps customers who want to consolidate at-scale.

Third, the enhanced partner program provides Cloudflare with a significant competitive advantage. By empowering its partners with the tools and resources they need to succeed, Cloudflare can expand its reach and penetration into the market. The tiered discount structure incentivizes partners to deepen their engagement and drive more sales.

Looking Ahead

Cloudflare’s enhanced PowerUP Partner Program signals a commitment to the channel and a recognition of the critical role that partners play in its go-to-market strategy. As businesses continue to grapple with the challenges of securing and managing their digital environments, Cloudflare’s platform-based approach, coupled with its robust partner ecosystem, is poised to gain further momentum.

About Cloudflare

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.

Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at radar.cloudflare.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of Cloudflare SASE and application services and Cloudflare’s other products and technology, the benefits to Cloudflare’s customers from using Cloudflare SASE and application services and Cloudflare’s other products and technology, Cloudflare’s partnerships with members of the PowerUP Partner Program and the potential resulting benefits to Cloudflare customers, the potential opportunity for Cloudflare to attract additional customers and to expand sales to existing customers through Cloudflare’s partnerships with members of the PowerUP Partner Program, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, and comments made by Cloudflare’s Chief Partner Officer and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Quarterly Report on Form 10-Q filed on July 31, 2025, as well as other filings that Cloudflare may make from time to time with the SEC.

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