American Water Celebrates Water’s Importance During 11th Annual Imagine a Day Without Water

American Water (NYSE: AWK) highlights the importance of water conservation and infrastructure investment through its “Imagine a Day Without Water” initiative. They plan to invest $40-42 billion over the next decade to upgrade US water and wastewater infrastructure, improving reliability and resilience. The company is also exploring technologies like AMI and smart water management systems. Recognizing affordability concerns, American Water offers flexible billing and financial assistance programs, working to ensure reliable service for its 14 million customers.

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10/16/2025 – 10:17 AM

American Water (NYSE: AWK), the nation’s largest regulated water and wastewater utility, is underscoring the critical importance of water conservation and infrastructure investment through its “Imagine a Day Without Water” initiative. The company is urging individuals, communities, and policymakers to prioritize safeguarding this vital resource.

“Water is the bedrock of healthy, prosperous communities,” stated Cheryl Norton, EVP and Chief Operating Officer at American Water. “Our commitment is to deliver safe, clean, reliable, and affordable water and wastewater services. To that end, we are planning significant investments of $40 to $42 billion over the next decade to bolster our water and wastewater infrastructure across the US. This capital expenditure is crucial for enhancing system reliability and resilience, ensuring that the communities we serve are well-equipped to meet future demands.”

The “Imagine a Day Without Water” campaign serves as a potent reminder of water’s indispensable role in daily life. Industry analysts note that consistent investment in aging water infrastructure is not just a matter of public service, but also a key driver of economic stability. “A reliable water supply underpins everything from manufacturing and agriculture to healthcare and technology,” explains environmental infrastructure analyst, Sarah Miller. “Neglecting this sector has cascading economic consequences.”

American Water’s forward-looking investment strategy aligns with broader industry trends that sees utilities leveraging technology to improve efficiency and resilience. The company is exploring advanced metering infrastructure (AMI) and smart water management systems, for example, which enable real-time monitoring of water usage, leak detection, and optimized distribution.

Acknowledging the financial strain some customers may face, American Water is also providing flexible billing options and financial assistance programs.

About American Water
American Water (NYSE: AWK) is a Fortune 500 company and the largest publicly traded water and wastewater utility in the United States. Dating back to 1886, They Keep Life Flowing® by providing safe, clean, reliable and affordable drinking water and wastewater services to more than 14 million people with regulated operations in 14 states and on 18 military installations. American Water’s 6,700 professionals leverage their significant expertise and national size and scale to achieve excellent outcomes for the benefit of customers, employees, investors and other stakeholders.

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