SANTA MONICA, Calif. – TrueCar, Inc. (NASDAQ: TRUE), the digital automotive marketplace aiming to streamline the buying and selling of new and used vehicles, today announced the continuation of its DrivenToDrive initiative for 2025, marking its eighth year. This year, TrueCar is renewing its partnership with *wear blue: run to remember*, a non-profit focused on honoring fallen military members and their families.
Through this collaboration, TrueCar and *wear blue* will award a brand-new vehicle to a deserving veteran, active duty servicemember, or Gold Star family member. The initiative underscores a shared commitment to recognizing the sacrifices made by the military community.
Since its inception in 2017, DrivenToDrive has donated 11 vehicles. The program was established to address the transportation needs of U.S. military personnel and their families, acknowledging the significant commitment and sacrifices they have made.
Eligible individuals can apply for the 2025 DrivenToDrive vehicle giveaway through November 3, 2025. Qualifying applicants include active duty military personnel (Active Duty, National Guard, or Reserve), Post-9/11 Veterans and Retirees, and Post-9/11 Gold Star/Surviving Spouses and Children (ages 18–25). Further details regarding eligibility criteria can be found on the *wear blue* website.
Promotional activities for the giveaway will take place at key events such as the Marine Corps Marathon and *wear blue* Community Runs, as well as across digital channels. The winner is scheduled to be announced in late November 2025.
**TrueCar’s Strategy and the Evolving Automotive Market**
TrueCar’s DrivenToDrive initiative is not only a philanthropic endeavor but also a strategic move within the competitive automotive marketplace. By partnering with a respected organization like *wear blue*, TrueCar enhances its brand image and connects with a large, loyal customer base. This is especially important as online car buying becomes increasingly prevalent, and consumers are looking for companies that align with their values.
The digital automotive marketplace is currently undergoing significant disruption. Companies like Carvana and Vroom have pioneered direct-to-consumer sales models, while traditional dealerships are investing heavily in online platforms. TrueCar’s approach is to bridge the gap between these two models, offering a marketplace where consumers can research vehicles, compare prices, and connect with certified dealers. As electric vehicles (EVs) gain market share, TrueCar’s role in educating consumers and facilitating EV adoption becomes increasingly important.
Looking ahead, TrueCar’s success will depend on its ability to adapt to changing consumer preferences and technological advancements. This includes investing in artificial intelligence (AI) to personalize the car-buying experience, expanding its partnerships to offer a wider range of financing and insurance options, and optimizing its platform for mobile devices. As the automotive industry continues to evolve, TrueCar is positioning itself as a key player in the digital transformation.
About TrueCar, Inc. TrueCar is a leading automotive digital marketplace that provides car shoppers with a streamlined and transparent way to find and purchase new or used vehicles. The platform features vehicle discovery tools, price ratings, and market context on new, used, and Certified Pre-Owned vehicles. TrueCar connects shoppers in its marketplace with a network of Certified Dealers who share a commitment to transparency and fairness. TrueCar also powers auto-buying programs for over 250 leading brands, including Sam’s Club, Navy Federal Credit Union, and American Automobile Association (AAA).
About *wear blue: run to remember*** *wear blue: run to remember* is a national organization that provides support to families of fallen military members. *wear blue* creates a living memorial to the service and sacrifice of the American military. Their *wear blue Mile* allows athletes to pay tribute to service members who have made the ultimate sacrifice.
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