Adobe Unveils AI Innovations and Assistants for Creative Cloud

10/28/2025 – 08:11 AM

• Adobe delivers new AI innovations and industry’s top AI models across Creative Cloud apps – including Photoshop, Lightroom, Premiere and Illustrator – empowering creative professionals to save time, meet the rising demand for creative content and work with greater power, precision and control.
• New AI Assistant in Photoshop, powered by agentic AI, enables creative professionals to scale their work and free up time by instructing the assistant to help on a series of repetitive tasks and surface personalized recommendations, all while maintaining creative control.
• New AI-powered capabilities in Firefly Boards, including image upscaling and prompt generation, empower creative teams to move even faster from inspiration to concept with collaborative ideation.

LOS ANGELES – Adobe (Nasdaq:ADBE) unveiled a significant upgrade to its Creative Cloud suite at Adobe MAX, the creativity conference, introducing a wave of AI-powered features and models across its core applications: Photoshop, Lightroom, Premiere, and Illustrator. The move underscores Adobe’s commitment to integrating artificial intelligence to enhance creative workflows and address the burgeoning demand for digital content.

These latest enhancements aim to provide professionals with greater precision, control, and efficiency in their creative processes. One-click tools for compositing and masking, coupled with overall performance improvements are intended to save valuable time, enabling users to tackle larger workloads and meet escalating demand. The introduction of image upscaling and prompt generation capabilities within Firefly Boards is geared toward accelerating the ideation phase of collaborative projects.

A notable highlight is the new AI Assistant within Photoshop, built on agentic AI principles. This feature allows users to delegate repetitive tasks, receive tailored recommendations, and access tutorials, freeing them up to focus on higher-level creative decisions. This conversational AI assistant is also integrated into Adobe Express and Adobe Firefly, solidifying Adobe’s vision for an AI-driven creative ecosystem.

Deepa Subramaniam, Vice President of Product Marketing, Creative Professionals at Adobe, emphasized the strategic importance of this AI integration. “We’re delivering several groundbreaking AI tools and models into creative professionals’ go-to apps, so they can harness the tremendous economic and creative opportunities presented by the rising global demand for creative content,” she stated. “With AI that gives creative professionals more power, precision and control – and time-savings – Creative Cloud is truly the creative professional’s best friend.”

Deep Dive into AI Tools and Models

Adobe’s collaborative approach with its user base has led to the embedded AI creation and editing tools across its creative applications. Key AI capabilities now available across Creative Cloud include:

• Generative Fill with Partner Models in Photoshop: Enhanced refining using AI models such as Google Gemini 2.5 Flash Image, Black Forest Labs FLUX.1 Kontext, and Firefly Image Models. The ability to add, remove, or modify content through prompts is now easier, providing results that are coherant and balanced.
• Generative Upscale in Photoshop: Instant resolution enhancements aided by Topaz Labs’ AI to upscale images with realistic detail. The new upgrade provides benefits to working with low-resolution graphic assets.
• Harmonize in Photoshop: Seamlessly blends objects into scenes, matching elements like lighting, color, and tone.
• AI Object Mask in Premiere (public beta): Automatic identification and editing objects in video frames. This simplifies color grading, blurring, and the addition of special effects.

• Rectangle, Ellipse and Pen Masking in Premiere (public beta): Precision tools for isolating specific areas of a video frame.
• Fast Vector Mask in Premiere (public beta): Offers tracking and 3D perspective capabilities.
• Assisted Culling in Lightroom (public beta): A customizable tool to help photographers quickly identifying best-quality images from large collections.

The latest Creative Cloud release incorporates over 100 new innovations and performance improvements.

The Competitive Edge: Leveraging Diverse AI Models

Adobe is positioning itself as a platform that allows users to choose from a range of AI models for various creative tasks, all within a single subscription. Users can choose from Adobe’s Firefly models, other industry partners or Custom Models.

New Firefly Image Model 5

The new Firefly Image Model 5 (public beta) is designed to generate images in 4MP resolution. The upgrades include enhanced photorealistic details that improve lighting and texture.

Firefly Image Model 5 includes image editing and generation. This is powered by Firefly’s new tool, Prompt to Edit, where professionals can change details by inputting phrases.

New models from Adobe’s partners

The integration of models like Topaz Bloom and Topaz Gigapixel for Generative Upscale in Photoshop shows how AI enhancements are benefiting Creative Cloud users. Topaz Bloom, along with the ElevenLabs Multilingual v2 model, which excels at voiceovers, has been integrated into Firefly.

New Firefly Custom Models

Firefly Custom Models (private beta) are accessible to professionals in the Firefly app, where individuals on the waitlist can gain early access. Custom Models enable the creation of personalized AI models, and streamlines the production of assets that are visually consistent.

Enhanced Ideation with Firefly Boards

Firefly Boards enables professionals to move from inspiration to creation, by being able to perform functions like Rotate Object. Other functions include new PDF exporting and bulk image downloading.

New updates to Firefly Boards add tools like Presets and Generative Text Edit.

Firefly Creative Production

Adobe is expanding access to Firefly Creative Production. Firefly Creative Production empowers teams to edit images at once by replacing backgrounds, color grading, and cropping with one interface.

A Closer Look at Availability and Pricing

The availability of the AI-powered features varies, with some already generally available and others in public or private beta. Adobe is also offering incentives for Creative Cloud Pro and Firefly subscribers, including unlimited image and video generations through December 1.

Adobe’s Approach to AI: Ethical and Creator-Centric

Adobe emphasizes a creator-friendly and ethical approach to AI development, viewing it as a tool to augment, not replace, human creativity. The company is committed to responsible development, respecting creators’ rights and fostering a collaborative ecosystem.

The latest AI integrations demonstrate Adobe’s commitment to remaining at the forefront of creative technology. As AI continues to evolve, the battle for creative professionals will intensify but Adobe is setting the stage to address the demand for high-powered content generation in the marketplace.