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10/29/2025 – 01:45 PM
NEW YORK – In a move poised to disrupt the precious metals industry, SMX (NASDAQ:SMX) and its majority-owned subsidiary, trueGold, unveiled a groundbreaking molecular-marking system. The announcement, made on October 29, 2025, introduces a technology that embeds an invisible, tamper-proof signature into gold at the source, creating a verifiable chain of custody from mine to recycling.
This innovation directly addresses growing consumer and investor demand for transparency and ethical sourcing within the luxury goods market. The system utilizes a proprietary molecular marker, paired with a dedicated reader and a blockchain-secured registry. This combination generates a digital passport for each gram of gold, offering unprecedented insight into its origin, processing, and environmental impact.
Independent validation by Intertek (AnchorCert Pro 2) has confirmed the safety and adherence to quality standards of the marker in key markets including Europe, the US, and Canada. Further bolstering the platform’s capabilities are strategic partnerships with Ava Global, focusing on secure logistics, and Fingo, providing digital access control solutions.
The implications of this technology extend beyond simple tracking. By enabling precise provenance verification, SMX and trueGold are targeting improved traceability, robust ESG (Environmental, Social, and Governance) substantiation, and the facilitation of a true circular economy for precious metals. This positions the company to capitalize on the increasing value placed on ethical and sustainable practices by modern consumers.
According to recent data, a significant portion of consumers are willing to pay a premium for goods demonstrating ethical sourcing. An IBM study indicated that 70% of consumers are inclined to spend more for products with enhanced transparency, while PwC reported an average premium of 9.7% for sustainably sourced items. SMX’s technology directly addresses this market demand.
Analysts suggest this move could grant early adopters a competitive edge, strengthening brand reputation and potentially increasing profit margins through verifiable sustainability claims. However, trueGold must navigate potential challenges in scalability and acceptance within existing industry frameworks like the London Bullion Market Association (LBMA) standards and forthcoming EU Digital Product Passport regulations. Widespread adoption will hinge on demonstrating cost-effectiveness and seamless integration within existing gold supply chains.
Going forward, investors will closely monitor the rollout of trueGold’s system, paying particular attention to adoption rates by major jewelers and watchmakers, as well as any formal endorsements from regulatory bodies or integration milestones within the LBMA. These developments will be critical indicators of the technology’s long-term viability and its potential to fundamentally reshape the gold market.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.
FAQ
What did SMX (NASDAQ:SMX) announce on October 29, 2025 about trueGold?
SMX said trueGold will apply a patented molecular marker to gold that creates an invisible, tamper-proof ID tracked on a blockchain-backed digital registry.
Has the trueGold marker been independently tested and approved for safety?
Yes; Intertek tested the marker under AnchorCert Pro 2 and confirmed compliance with safety and quality standards in Europe, the United States, and Canada.
How does SMX’s system affect recycled gold and the circular economy?
The marker is described as persisting through recycling, letting the same atoms retain certified identity and enabling reuse without losing provenance.
Which partners support trueGold’s supply-chain solution for SMX?
SMX named Ava Global for logistics custody verification and Fingo for digital authentication and access control.
What commercial benefits does SMX claim from trueGold for brands and investors?
SMX says the system substantiates ESG claims, streamlines compliance costs, and turns provenance into a measurable brand attribute and revenue opportunity.
Does the announcement cite consumer willingness to pay more for traceable gold?
Yes; the release cites IBM research finding 70% of consumers would pay more for transparent, traceable products and PwC reporting a 9.7% premium for sustainably sourced goods.
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