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NEW YORK, Nov. 6, 2025 – H&M is set to elevate winter wardrobes this holiday season with a new collaboration. The Swedish fast-fashion giant is joining forces with Perfect Moment, the Chamonix-based luxury ski and lifestyle brand, to launch a capsule collection designed for après-ski activities and beyond.
The 28-piece collection features a range of items perfect for cold-weather settings. Expect to find down-filled outerwear offering warmth and style, striking separates for versatile layering, cozy knitwear for comfort, and winter-ready accessories to complete any snow-day ensemble.
The designs are heavily influenced by Perfect Moment’s high-performance skiwear heritage, emphasizing both functionality and fashion. The collection’s mix-and-match aesthetic ensures it can seamlessly transition from the ski chalet to everyday city life. The Perfect Moment x H&M collection will be available in select H&M stores globally and online at hm.com starting December 2, 2025.
“We’ve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight moment to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life,” said Jane Gottschalk, Creative Director and Founder of Perfect Moment.
Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M, added, “We’re thrilled to be collaborating with Perfect Moment on this winter collection – it’s unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits.”
Key pieces within the collection include a burgundy faux fur down-filled puffer jacket with a hood, designed to hit just above the hips, offering a contemporary silhouette. Another standout is a black and white star-print puffer jacket, complete with a jacquard belt for a cinched waist. Burgundy leather trousers, inspired by traditional ski pants with a subtle bootcut, add a touch of edgy sophistication. The collection also features a loop knit cardigan with striped knit trims, alongside a matching burgundy knitted set consisting of a button top and shorts, ideal for layering or wearing as separates.
Accessories play a crucial role in completing the après-ski look. Faux fur tall moon boots and short padded moon boots provide both warmth and style. Hats adorned with playful pom-poms add a touch of whimsy, while wraparound sunglasses offer protection from the winter sun. An oversized star-print wool and mohair scarf provides both warmth and a statement accessory.
The color palette takes inspiration from Perfect Moment’s signature use of black, white, and silver, while introducing rich burgundy and icy blue hues as contrasting highlights. Material choices include faux fur, leather, lurex knit, merino wool, mohair, and cashmere blends, offering a luxurious feel. The North Star, Perfect Moment’s logo, is subtly incorporated into each piece as a mark of distinction, underscoring the collaboration’s branding. Details such as oversized hoods, toggles at the waist for a customizable fit, jacquard trims, and playful pom-poms seamlessly blend functionality with high-fashion styling.
Market Analysis: This collaboration arrives at a crucial moment for both brands. H&M, facing increasing competition from ultra-fast fashion players and shifting consumer preferences towards sustainability, is likely looking to elevate its brand image and attract a more discerning consumer through this luxury partnership. Perfect Moment, known for its high-end skiwear, gains access to H&M’s massive global reach, potentially introducing its brand to a new audience and driving significant sales volume. The price point of the collection will be a key factor in its success. Balancing accessibility with the desired premium feel will be crucial to capturing both H&M’s existing customer base and attracting new customers seeking a taste of luxury at a more attainable price. The collaboration also taps into the growing “athleisure” trend, blurring the lines between sportswear and everyday fashion, perfectly catering to consumers seeking stylish and comfortable clothing options for a variety of activities.
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