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11/07/2025 – 12:30 PM
OCONTO, Wis. – Cruisers Yachts, a wholly-owned subsidiary of MarineMax, Inc. (NYSE: HZO), has announced a surge in performance, marking a post-COVID record at the 66th Annual Fort Lauderdale International Boat Show. This performance underscores the sustained demand for luxury recreational boating despite broader economic uncertainties.
The yacht manufacturer unveiled four new models, signaling a strategic move to broaden its market appeal and capitalize on evolving consumer preferences. Among the debuts was the 50 FLY, designed with an emphasis on open-air entertainment facilitated by its expansive flybridge. The 38 VTR and 38 VTR EC models represent the company’s foray into the versatile day yacht segment, a space where Cruisers Yachts previously lacked presence. Rounding out the new offerings was the 50 GLS Coupe, now featuring a midship enclosure option, catering to customers seeking enhanced climate control and extended seasonal usability – a design tweak that reflects a growing trend towards maximizing the utility and enjoyment of luxury vessels year-round.
“We prioritize understanding how our customers utilize their boats, and their desires for versatility, comfort, and innovative design are central to our creations,” stated Mark Pedersen, President of Cruisers Yachts. “Our latest models reflect this deep understanding, addressing real-world needs and establishing new benchmarks for innovation and craftsmanship. By tailoring our designs to the actual boating experiences of our customers, we are actively shaping the future of luxury on-water leisure.”
The introduction of the 38 VTR and 38 VTR EC is strategically significant, extending Cruisers Yachts’ reach into a previously untapped market segment. This expansion is expected to introduce the brand to a new demographic of boaters, potentially fueling growth while maintaining the company’s dedication to quality and adventure. The move also reflects a broader trend in the recreational boating industry: a gravitation towards smaller, more versatile vessels that cater to a wider range of activities and lifestyles.
Dan Zenz, Vice President of Sales for Cruisers Yachts, elaborated on the versatility of the new models: “The 38 VTR, 38 VTR EC, and 50 FLY are tailored to meet the diverse needs of today’s boaters, whether it’s families seeking adventure, couples enjoying weekend getaways, or those entertaining guests with style and comfort. These models highlight Cruisers Yachts’ commitment to delivering exceptional experiences for every lifestyle. The 50 GLS Coupe option further enhances the popular 50 GLS, providing owners with even more opportunities to relish their time on the water.”
The 50 FLY builds on the success of the recently launched 57 FLY, further solidifying Cruisers Yachts’ brand recognition through sophisticated interior design and exterior aesthetics. Its wide beam translates into a spacious interior, setting it apart within its class. The 50 FLY also distinguishes itself as the only 50-foot flybridge yacht in its segment manufactured by a premier U.S. builder, reaffirming Cruisers Yachts’ dedication to excellence and its prominent role in American yacht construction.
About Cruisers Yachts
Established in 1953, Cruisers Yachts, headquartered in Oconto, WI, is a leading name in the luxury yacht market, producing models ranging from 34 to 60 feet. As a subsidiary of MarineMax Inc. (NYSE: HZO), the world’s largest recreational boat and yacht retailer, marina operator, and superyacht services company, Cruisers Yachts benefits from a robust distribution network and access to valuable market insights. The company’s continued innovation and strategic market positioning suggest a positive outlook for sustained growth in the competitive luxury yacht sector.
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