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Insights
CNH (NYSE: CNHI) enters the aftermarket arena with FLEETPRO, a new line of certified spare parts and precision kits, making its debut at Agritechnica 2025.
FLEETPRO aims to capture a slice of the lucrative aftermarket sector by offering certified replacement parts and consumables targeted at agricultural machinery beyond its warranty period. Notably, the product line also includes Precision Farming kits (featuring 10″ and 12″ displays with hydraulic and assisted steering capabilities) developed in partnership with CHC Navigation, signaling a strategic move to provide accessible technology upgrades for older equipment. These kits boast cross-brand compatibility, a crucial factor for farms operating mixed-brand fleets.
Distribution leverage is a key component of CNH’s strategy. FLEETPRO products will be retailed through Case IH, New Holland, and STEYR authorized dealerships throughout the EMEA region. This existing dealer network offers immediate scale and established customer relationships. Furthermore, integrated guidance options will seamlessly connect to the FieldOps™ digital platform, providing users access to data-driven insights to optimize equipment performance. The mention of Raven products indicates a focus on scalability, allowing farmers to upgrade systems over time.
While the announcement lacks specific financial projections or detailed pricing information, the strategic implications are clear. CNH is positioning itself to capture a larger share of the aftermarket revenue stream. Key factors to watch will be the pace of FLEETPRO kit adoption, particularly among farms with mixed fleets seeking cost-effective precision technology upgrades. The partnership’s reliance on CHC Navigation for guidance kit hardware raises questions regarding supply chain resilience and potential margin pressures. Also, the effectiveness of FieldOps™ integration as a value-add will be critical in increasing customer retention and driving ongoing revenue generation.
Investors should closely monitor the rollout of FLEETPRO at authorized dealerships across EMEA following the November 9, 2025 launch date. Pay attention to initial sales figures for Precision Farming kits and future updates on pricing, volume, and market penetration to accurately gauge the financial impact of this new product initiative.
11/09/2025 – 03:00 AM
CNH Introduces FLEETPRO Aftermarket Line-up at Agritechnica 2025
* A new portfolio of certified spare parts and consumables
* Precision Technology service kit updates
Hanover, November 9, 2025
CNH (NYSE: CNH), a global leader in agricultural equipment, technology, and services, is expanding its offerings with the introduction of the FLEETPRO line-up of aftermarket services at Agritechnica 2025.
Targeting both post-warranty and legacy agricultural machinery, the FLEETPRO line-up comprises a comprehensive portfolio of certified spare parts and consumables. This initiative provides customers with dependable performance and dealer support at a competitive price, addressing the growing demand for cost-effective maintenance solutions. The FLEETPRO line will be available across Europe, the Middle East, and Africa (EMEA).
**An Enhanced Precision Technology Offering**
The FLEETPRO product portfolio extends beyond traditional spare parts to include Precision Farming kits, a key growth area in the agricultural technology sector. These kits will initially be available in the EMEA region.
In a strategic partnership with CHC Navigation, FLEETPRO will offer guidance kits featuring 10-inch and 12-inch displays. These kits, available with hydraulic and assisted steering options, are designed with cross-brand compatibility in mind, broadening their accessibility to farms utilizing mixed fleets, where equipment from various manufacturers is common. This interoperability is crucial for capturing a wider market share.
For enhanced scalability and integration across its existing ecosystem, customers can leverage CNH’s Raven portfolio, known for its flexibility and durability under demanding conditions. Furthermore, Case IH, New Holland, and STEYR users will benefit from seamless integration with the FieldOps™ digital platform, facilitating optimized machine performance through data-driven insights and analytics.
CNH’s FLEETPRO aftermarket parts will be distributed through all Case IH, New Holland, and STEYR authorized dealerships across the EMEA region. This established network offers a significant advantage in reaching a broad customer base.
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
CNH FLEETPRO
20251109_PR_CNH_FLEETPRO
FAQs
What is CNH announcing with the FLEETPRO launch on November 9, 2025 (NYSE: CNHI)?
CNH launched the FLEETPRO aftermarket range of certified spare parts, consumables and Precision Farming kits for post-warranty and legacy machinery across EMEA.
Which regions will CNH FLEETPRO be available in after Agritechnica 2025?
FLEETPRO will be available across Europe, the Middle East, and Africa (EMEA) through authorized dealerships.
What Precision Farming hardware is included in CNH’s FLEETPRO offering?
FLEETPRO includes 10-inch and 12-inch guidance kits from CHC Navigation with hydraulic and assisted steering options and Raven-compatible scalability.
Will FLEETPRO guidance kits work with mixed-brand fleets and older machines?
Yes, the guidance kits are compatible with all brands and models, targeting mixed fleets and legacy equipment.
Where can farmers buy CNH FLEETPRO parts after the Agritechnica 2025 announcement?
FLEETPRO parts will be sold at Case IH, New Holland and STEYR authorized dealerships across the EMEA region.
How does FLEETPRO integrate with CNH digital platforms like FieldOps?
Integrated guidance systems for Case IH, New Holland and STEYR connect to the FieldOps digital platform to optimize machine performance.
