Meta CEO Mark Zuckerberg wore the Meta Ray‑Ban Display glasses while delivering a keynote at the Meta Connect event in Menlo Park, California, on Sept. 17, 2025.
Carlos Barria | Reuters
Meta is acquiring artificial‑intelligence wearable startup Limitless, the companies said Friday.
“We’re excited that Limitless will be joining Meta to help accelerate our work to build AI‑enabled wearables,” a Meta spokesperson said in a statement.
Limitless makes a small, AI‑powered pendant that can record conversations and generate summaries.
Limitless CEO Dan Siroker announced the deal on Friday via a corporate blog post but did not disclose the financial terms.
“Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI‑enabled wearables,” Siroker wrote. “We share this vision and we’ll be joining Meta to help bring our shared vision to life.”
The AI wearables market has been inching forward throughout 2025, yet no firm has delivered a truly differentiated product at scale.
Meta’s Ray‑Ban smart glasses, which unexpectedly captured consumer interest, embed the company’s AI digital assistant and offer a modest entry point into the market.
Other players are developing comparable pendant‑style devices. Friend offers a wearable pendant, Plaud produces a card‑shaped unit that can be clipped or worn around the neck or wrist, and Bee, a wristband device, was recently acquired by Amazon.
Amazon leverages its Alexa+ ecosystem across Echo speakers, while Google’s Pixel 10 smartphones integrate the Gemini assistant, underscoring a broader industry trend of embedding AI into everyday hardware.
Strategically, the acquisition positions Meta to broaden its hardware portfolio beyond glasses and headsets, targeting a segment that blends conversational AI with personal data capture. By integrating Limitless’s speech‑to‑text and summarization capabilities, Meta could embed AI assistants directly into wearables, reducing reliance on smartphones as the primary interface.
From a technical standpoint, the pendant’s on‑device processing architecture aligns with emerging privacy‑first AI models, where inference occurs locally to minimize data transmission. This could differentiate Meta’s offerings in a market increasingly sensitive to data security concerns.
Commercially, the move may unlock new revenue streams through subscription‑based AI services, enterprise licensing for meeting transcription, and potential upsell of premium hardware accessories. Analysts will likely monitor how quickly Meta can translate the technology into a mass‑market product and whether the integration will drive higher engagement across its broader ecosystem of apps and services.
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