Escalade, Inc. Expands its Recreation Portfolio with Acquisition of AllCornhole Assets
EVANSVILLE, Ind. – December 16, 2025 – Escalade, Inc. (NASDAQ: ESCA), a prominent player in the sporting goods and indoor/outdoor recreation market, has announced the strategic acquisition of AllCornhole, a leading supplier of cornhole bags and equipment. This move signals Escalade’s intent to solidify its position in the rapidly growing, tournament-grade cornhole sector.
Founded in 2013, AllCornhole has carved out a significant niche as a pioneer in tournament-quality cornhole bags, catering to the burgeoning competitive cornhole scene. Escalade, with its existing presence in the cornhole market through its Victory Tailgate brand and partnership with the American Cornhole League (ACL), views this acquisition as a natural extension and a powerful catalyst for growth.
The integration of AllCornhole is expected to enhance Escalade’s ability to serve a diverse customer base, from casual backyard players to elite professional athletes. Ben Tremont, President of Escalade Sports Group, highlighted the transformative journey of cornhole from a leisurely activity to a nationally recognized sport, emphasizing the role of the ACL in driving this evolution. “This strategic acquisition provides a platform for continued growth as the game evolves from a casual backyard pastime into a nationally recognized sport,” Tremont stated. “Today, professional cornhole athletes compete for millions of dollars in prize money on major television networks, a transformation driven by the ACL. We look forward to participating in that continued growth through the addition of AllCornhole to our portfolio.”
The acquisition has also garnered enthusiasm from the American Cornhole League. Stacey Moore, Commissioner and Founder of the ACL, remarked on the synergistic potential of the combined entities. “The ACL is excited to see two trusted leaders in cornhole come together. Escalade’s acquisition of AllCornhole strengthens the ecosystem that supports our athletes, event partners, and fans,” Moore commented. “As the sport continues its rapid growth, this exciting combination ensures players at every level have access to high-quality equipment that elevates the game.”
AllCornhole will become part of Escalade’s Rec Sports division, under the leadership of General Manager Nick Martin. Martin expressed optimism about the integration, stating, “This is an exciting new chapter with AllCornhole joining our family. We are realizing our strategic goal of providing a complete and market-leading range of cornhole products to better serve our retailers and consumers. By leveraging AllCornhole’s brand heritage and advanced product technologies, Escalade aims to accelerate the growth of cornhole and elevate the experience for players everywhere.”
From a business and technology perspective, this acquisition aligns with broader market trends in the athleisure and recreational sports industries. The increasing professionalization of niche sports like cornhole, fueled by accessible technology for broadcasting and sophisticated equipment manufacturing, presents a significant opportunity for companies like Escalade to capitalize on market expansion. AllCornhole’s expertise in specialized bag manufacturing, potentially involving advanced materials or proprietary designs, could be leveraged by Escalade to drive innovation across its entire recreational sports portfolio. Furthermore, the integration allows for streamlined supply chain management and enhanced brand synergy, particularly in co-marketing efforts with the ACL and other Escalade brands.
**About Escalade**
Founded in 1922 and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells a wide array of archery, sporting goods, fitness, and indoor/outdoor recreation equipment. The company’s mission is to foster connection and create memorable experiences through play. Escalade’s portfolio includes well-regarded brands such as Goalrilla™ basketball hoops, STIGA® table tennis, Bear® Archery, Brunswick Billiards®, Accudart®, ONIX® pickleball, Lifeline® fitness products, and RAVE Sports®. Its products are available through major retailers and online channels nationwide.
**About the American Cornhole League**
The American Cornhole League is the premier governing body for competitive and recreational cornhole, setting standards for equipment, technology, and media engagement within the sport.
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