Twin Hospitality Group Inc. (Nasdaq: TWNP) is set to expand its sports lodge franchise into Connecticut, announcing a new area development agreement on December 18, 2025. This strategic move grants development rights for three future Twin Peaks locations across key Connecticut markets, including New Haven, Hartford, Danbury, and the Stamford/Bridgeport corridor, along with Waterbury.
The expansion into Connecticut signifies a crucial step in Twin Peaks’ continued growth trajectory in the Northeast region. This initiative is spearheaded by New London Hospitality, a venture helmed by experienced hospitality operators Deepak Verma and Kam Singh. Their multi-unit operational background, encompassing established brands like Red Roof Inn, Choice Hotels, and Hilton, provides a strong foundation for the successful rollout of the Twin Peaks brand in this new territory.
“Deepak and Kam bring a powerful combination of hospitality expertise and operational discipline,” stated Kim Boerema, CEO of Twin Peaks. “Their experience growing multi-unit concepts makes them ideal partners as we enter Connecticut. We are confident they will help anchor Twin Peaks as a new favorite for sports fans throughout the state.”
Verma, representing New London Hospitality, expressed enthusiasm for the partnership, highlighting Twin Peaks’ core offerings: “Twin Peaks delivers everything guests want in a sports bar — scratch-made food, 29-degree draft beer, and the best place to catch every game. We look forward to introducing the brand’s signature lodge experience and welcoming Twin Peaks girls to Connecticut, establishing a new home base for local sports fans and food enthusiasts.”
This Connecticut debut comes as Twin Peaks continues to solidify its presence across the U.S. The area development agreement aligns with the company’s broader strategy of leveraging franchise partners to drive expansion, particularly in markets with a strong appetite for sports-centric dining and entertainment. The selection of developers with a proven track record in multi-unit operations is a testament to Twin Peaks’ commitment to ensuring brand consistency and operational excellence in new markets.
From a business perspective, this expansion into Connecticut is not merely about increasing the number of locations; it represents a strategic penetration into a new consumer base. The economic landscape of these target cities offers a blend of urban centers and suburban communities, potentially providing diverse revenue streams. The success of these new lodges will depend on their ability to capture market share from existing casual dining and sports bar establishments by differentiating through the unique Twin Peaks “sports lodge” experience, characterized by its high-definition televisions, a vast selection of draft beers, and a menu focused on elevated comfort food.
Technologically, Twin Peaks, like many in the fast-casual and casual dining sectors, will likely focus on integrating digital ordering platforms, loyalty programs, and robust in-house technology for efficient service. The operational efficiency driven by experienced franchisees like New London Hospitality will be key to managing the complexities of staffing, supply chain, and customer service in a competitive market. The company’s ability to maintain its brand standards, from the quality of its “Man Goods” food offerings to the service provided by its “Twin Peaks Girls,” will be critical for sustained success.
Financially, the agreement signifies a positive outlook for Twin Hospitality Group, signaling confidence in its franchise model and the enduring appeal of the Twin Peaks brand. While specific financial terms of the area development agreement were not disclosed, the commitment to developing three locations suggests a substantial capital investment from New London Hospitality. For investors, this expansion contributes to the narrative of Twin Peaks as a growing entity, potentially enhancing brand value and future revenue streams through franchise royalties and development fees. The company’s ability to manage its own corporate balance sheet and support its franchisees will be closely watched, especially given the broader economic sensitivities within the restaurant industry.
Twin Peaks currently operates over 100 locations across the United States and Mexico. The brand’s strategy emphasizes a franchise-led growth model, allowing for rapid expansion while mitigating some of the capital expenditure risks associated with corporate-owned stores. This approach enables the company to focus on brand development, marketing, and franchisee support, ensuring a cohesive brand experience across all its outlets.
The strategic advantage of this expansion lies in Twin Peaks’ ability to tap into Connecticut’s established consumer base, which has a demonstrated affinity for sports viewership and casual dining. By offering a unique blend of entertainment, food, and beverage, Twin Peaks aims to carve out a significant niche within the state’s competitive hospitality market. The success of this venture will undoubtedly be a key indicator of Twin Peaks’ ongoing expansion strategy and its capacity to adapt and thrive in new geographical territories.
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