National Energy Services Reunited Corp. (NASDAQ: NESR) is making waves beyond the oilfield with an initiative that artfully blends industrial innovation with environmental consciousness. On December 22, 2025, the company unveiled “It Starts with Us,” a groundbreaking collaboration that commissioned original artwork crafted from desalinated produced water, meticulously recycled through its dedicated sustainability arm, NEDA (Environmental & Decarbonization Applications).
The unveiling, held at a high-profile press night in Dubai, drew a distinguished audience from government, cultural, and media spheres. The event showcased a series of artworks by contemporary artist Jenna Bitar, each piece serving as a visual testament to the principles of circularity and the responsible reuse of produced water. This strategic initiative underscores NESR’s commitment to elevating sustainability and produced water treatment from an operational necessity to a core strategic priority, while simultaneously fostering a broader public conversation about environmental stewardship within the energy services sector.
The “It Starts with Us” initiative highlights how industrial byproducts can be reimagined and repurposed, demonstrating a tangible approach to resource management. By transforming treated produced water into a medium for artistic expression, NESR is challenging conventional perceptions of the energy industry and emphasizing NEDA’s crucial role in addressing one of its most significant environmental challenges: water management. NEDA’s operations are focused on the recycling, treatment, and reuse of produced water, thereby significantly reducing freshwater consumption and minimizing environmental impact.
Sherif Foda, Chairman and CEO of NESR, articulated the transformative nature of this project: “If I told anyone in oil and gas that we would be discussing produced water through art, they would hardly believe it. Yet this collaboration proves that innovation doesn’t have to live in silos. Energy and art are often seen as opposites, but they are part of the same ecosystem. The world needs energy to prosper, and it also needs creativity to reimagine how that energy is produced and used. This collaboration invites people to see new possibilities in unexpected places.”
Artist Jenna Bitar shared her perspective on the collaboration, stating, “It’s a conscious change towards sustainability and it’s a meaningful step towards responsibility and care. It’s giving water a new lease for life, whether through uses that NESR has or, in my case, a new lease for life into the artworks. It gets to live on in the art.”
The artworks, revealed at the event, serve as a powerful, physical representation of circularity, innovation, and stewardship. This aligns with NESR’s firm belief that sustainability is not an ancillary effort but a fundamental aspect of its operational strategy. By positioning sustainability at the nexus of technology, culture, and accountability, NESR is actively expanding the discourse on what truly constitutes responsible energy services in today’s landscape.
NESR’s NEDA segment is an extension of its broader sustainability efforts, building upon the foundation established by its previous NESR ESG Impact initiatives. This forward-thinking approach integrates environmental responsibility directly into the company’s service offerings, demonstrating a clear path toward a more sustainable energy future.
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**About National Energy Services Reunited Corp.**
Founded in 2017, National Energy Services Reunited Corp. (NESR) stands as one of the largest national oilfield services providers across the Middle East, North Africa (MENA), and Asia Pacific regions. With a diverse workforce of over 6,000 employees representing more than 60 nationalities and operating in 16 countries, NESR is dedicated to helping its clients maximize their reservoir potential. The company offers a comprehensive suite of Production Services, including hydraulic fracturing, cementing, coiled tubing, filtration, completions, stimulation, pumping, and nitrogen services. Additionally, NESR provides Drilling and Evaluation Services designed to enhance reservoir access, such as downhole drilling tools, directional drilling, fishing tools, testing services, wireline, slickline, drilling fluids, and rig services.
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