Battery X Metals Bolsters Advisory Board with Skechers Executive, Advances Battery Technology
Battery X Metals Inc. has taken a significant step to bolster its strategic capabilities by establishing an Advisory Board and appointing Jeffrey Greenberg, a former director and founding-family executive of Skechers USA Inc., as its inaugural member. Greenberg’s extensive experience in scaling global brands and navigating complex capital markets is set to provide crucial guidance as Battery X Metals pushes forward with its next-generation lithium-ion battery technologies.
Greenberg’s tenure at Skechers, spanning from its early growth to becoming a Fortune 500 powerhouse, offers a valuable perspective on building and expanding a global enterprise. His background includes serving as Chief Financial Officer and Chief Operating Officer during Skechers’ formative years, followed by his role as Vice President of Active Electronic Media, where he focused on digital platforms, e-commerce, and technology partnerships. This blend of operational, financial, and technological expertise is expected to be instrumental in Battery X Metals’ capital markets initiatives, partnership development, and the commercialization of its innovative battery solutions.
The company’s forward momentum is underpinned by promising advancements in its lithium-ion battery lifecycle strategy, which encompasses diagnostics, rebalancing, and recycling. A key focus is its patent-pending battery rebalancing platform. In recent validation assessments, this technology demonstrated a remarkable recovery of an electric vehicle’s battery pack, restoring its range from approximately 40 kilometers to an impressive 295 kilometers—a more than 600% improvement. Further trials indicated sustained range recovery to around 220 kilometers for over four months and more than 2,000 kilometers of operation, underscoring the technology’s potential to extend the usable life of EV batteries. The efficacy of this rebalancing platform has been independently validated by the National Research Council of Canada, which confirmed its ability to correct cell imbalance and restore lost capacity.
Beyond battery lifespan extension, Battery X Metals is also making strides in battery material recovery. Through a collaborative research agreement with a globally recognized Top 20 university, the company has achieved laboratory-scale results showcasing exceptional recovery rates for critical battery materials. These trials yielded graphite recoveries exceeding 98% and oxide purities up to 96%, utilizing a process that operates under mild, low-chemical conditions. This advancement is crucial for developing a more sustainable and circular battery supply chain, addressing the growing demand for recycled materials.
“We are pleased to welcome Mr. Greenberg to our Advisory Board,” stated Massimo Bellini Bressi, CEO of Battery X Metals. “Jeffrey brings a rare combination of founder-level perspective, capital markets insight, and global brand-building experience. As a key member of the founding family behind Skechers, he helped scale a company from inception into a Fortune 500 global brand. His experience executing disciplined growth, navigating public markets, and building institutional credibility aligns closely with Battery X Metals’ long-term strategy as we advance our lithium-ion battery technology platform.”
Jeffrey Greenberg echoed this enthusiasm, commenting, “I am excited to join Battery X Metals at an important stage in its development. I am an avid electric vehicle owner and strong advocate for the EV transition. Extending the useful life of lithium-ion batteries is essential for sustainability, affordability, and long-term adoption. Battery X Metals is addressing a real and growing challenge with innovative technology, and I believe strongly in the Company’s mission. Having helped build a global brand from the ground up, I look forward to advising the team as they work to establish Battery X Metals as a globally recognized leader in the emerging battery technology sector.”
The company’s strategic focus on both extending the life of existing EV batteries and efficiently recovering valuable materials from end-of-life units positions Battery X Metals to address critical pain points within the rapidly expanding electric vehicle ecosystem. As the automotive industry continues its transition to electrification, technologies that enhance battery performance, longevity, and recyclability will be paramount for driving down costs and promoting sustainability. Greenberg’s appointment signals a commitment to achieving these ambitious goals through strategic financial and market guidance.
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