Amazfit Elevates the Smartwatch Game with the New Active Max, Fusing Enhanced Performance and Extended Battery Life
**MILPITAS, Calif.** – December 30, 2025 – Amazfit, a global leader in smart wearable technology and a prominent brand under Zepp Health (NYSE: ZEPP), is launching the Amazfit Active Max, the latest addition to its Active smartwatch lineup. This new device is engineered for the modern athlete and wellness enthusiast, boasting a larger, brighter AMOLED display, significantly extended battery life, integrated podcast playback, and advanced training analytics designed to foster smarter training and boost user confidence in achieving their fitness objectives.
The Active Max distinguishes itself with a suite of precision training tools, including BioCharge™ readiness insights, adaptive coaching, sophisticated strength training tracking, and comprehensive health metrics. These features aim to provide users with real-time and historical performance data, offering a clearer understanding of their progress and recovery.
Key highlights of the Amazfit Active Max include:
* **BioCharge™ Energy Monitoring:** This proprietary system offers dynamic readiness scores, factoring in workouts, daily activity, and stress levels. It helps users discern optimal times for intense training versus crucial recovery periods, promoting a more balanced approach to fitness.
* **Enhanced Visual Clarity:** A 1.5-inch ultra-bright AMOLED display provides exceptional visibility in all conditions, from intense gym sessions to bright outdoor environments. With a peak brightness of up to 3,000 nits, essential real-time data remains easily readable.
* **Expanded Storage and Navigation:** The device features 4GB of internal storage, capable of holding up to 100 hours of podcast content for on-the-go listening during workouts. It also supports downloadable maps for outdoor activities, including detailed contour data for over 2,000 ski resorts, catering to adventurers.
* **Extended Battery Endurance:** The Active Max delivers an impressive battery life of up to 25 days on a single charge. This long-lasting power is suitable for continuous all-day activity and sleep tracking, as well as supporting extended endurance events like marathons.
* **170+ Sport Modes with Intelligent Strength Training:** Equipped with over 170 sport modes and powered by AI-driven Zepp Coach™ guidance, the Active Max adapts to diverse training preferences. Its intelligent Strength Training Mode automatically identifies repetitions, sets, and rest intervals for 25 different exercises, simplifying data logging and assisting with form analysis.
* **Comprehensive 24/7 Health Monitoring:** Utilizing the advanced BioTracker™ PPG biometric sensor, the Active Max continuously monitors key health indicators such as heart rate, blood oxygen saturation, stress levels, and sleep quality. It also provides alerts for any abnormal readings, ensuring users are informed about their physiological status.
* **Seamless Connectivity and Smart Features:** The Active Max supports Bluetooth calls and allows for speech-to-text replies for Android users. Voice commands powered by Zepp Flow™ offer intuitive control. Data synchronization and deeper health insights are accessible through the connected Zepp App, facilitating long-term trend analysis.
The Active Max represents a significant upgrade in display size, storage capacity, and battery longevity, all housed within a durable yet lightweight design. With 5 ATM water resistance and support for over 170 sports modes, the smartwatch is built for versatility across various activities, from rigorous strength training to outdoor exploration.
*Storage capacity for podcasts is an estimate based on standard audio quality. Actual available storage may vary depending on file format, quality settings, and content complexity. The podcast playback feature is scheduled for release via a software update in February 2026.
The Amazfit Active Max will be available for purchase starting December 30, 2025, priced at $169.00 USD. It can be found on Amazfit.com and Amazon.
For further details, please visit www.amazfit.com. You can also follow Amazfit on Facebook, Instagram, Twitter, and YouTube for the latest updates.
**About Amazfit**
Amazfit, a globally recognized brand in smart wearables, is part of Zepp Health (NYSE: ZEPP), a health technology company headquartered in Gorinchem, the Netherlands. Zepp Health operates as a global entity with a diverse team and presence across the Americas, Europe, Asia, and other international markets.
Amazfit smart wearables are engineered to support an active lifestyle, emphasizing intentional training, balanced recovery, and continuous personal evolution. The brand’s products are designed to integrate seamlessly into modern training routines, promoting endurance, strength, and recovery for sustainable progress. Zepp technology underpins the intelligent features of Amazfit devices, enhancing the user’s training experience. More information is available at www.amazfit.com.
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