Arden Partners with USA Curling, Elevating Athlete Support with Heated Stadium Cushions
Arden, a prominent name in outdoor furnishings and a part of the Central Garden & Pet Company portfolio, has announced a new strategic partnership with USA Curling. This collaboration is designed to enhance the experience for athletes’ families, ensuring they can comfortably support their loved ones during major competitions. The initiative seamlessly integrates the launch of Arden’s innovative heated, portable stadium cushions with dedicated travel support, enabling families to be present and engaged at crucial events.
This partnership underscores the critical role of familial support in elite sports. By facilitating travel and providing essential comfort, Arden aims to bridge the distance that often separates athletes from their families during high-stakes competitions. In a move that resonates with curling’s strong community ethos, Arden will provide travel assistance for the families of mixed doubles team members Korey Dropkin and Cory Thiesse, enabling them to attend events in Cortina.
“Competing on the world stage is an incredible honor, and having my family there to cheer me on means everything,” expressed curler Korey Dropkin. “I am so appreciative of our partnership with Arden, their desire to support our families’ travel, and keep them warm and comfortable in the stands as they cheer for us on the big stage!”
Through a combination of product innovation and direct support, Arden seeks to foster both physical comfort and emotional connection. This approach allows athletes to draw strength and inspiration from the presence of their families, even from afar.
Arden’s new heated stadium cushion is specifically engineered for fans who dedicate their time and energy to supporting athletes through every match, regardless of the weather. Designed for portability and exceptional warmth, the cushion provides consistent comfort, allowing spectators to focus on the competition rather than the elements.
Key features of the patent-pending design include:
* **Portability:** A foldable and compact design facilitates easy transport.
* **Integrated Heating:** USB-powered heating elements deliver warmth suitable for stadium environments (power bank not included).
* **Aesthetic and Functional Design:** Features a patriotic American flag-inspired print and an easy-carry strap.
* **Durable Materials:** Constructed with fade-resistant and water-repellent fabrics for longevity.
* **Ergonomic Dimensions:** Offers a 17.5″ x 17.5″ seat with a 17.5″ back for optimal comfort.
* **Convenient Storage:** Includes a dedicated storage pouch, ideal for stadiums, tailgates, or home viewing parties.
“Family and community are fundamental to the sport of curling, and Arden’s support reflects those values beautifully,” stated Dean Gemmell, CEO of USA Curling. “By supporting the families of Korey Dropkin and Cory Thiesse, Arden helps ensure their loved ones can be present on the Olympic stage, and we’re grateful for that.”
Since its inception in 1964, Arden Companies has established itself as a leading manufacturer and marketer of outdoor cushions and pillows, continuously developing products that enhance everyday living. The brand’s commitment to innovation is reflected in its new product offerings and its strategic brand acquisitions.
The heated stadium cushion is available for purchase at $44.95 on Amazon. A special “USA Curling” edition can be found at www.usacurling.org, with proceeds directly supporting the organization’s mission to grow and advocate for Olympic and Paralympic curling in the United States.
For more information on Arden’s partnership with USA Curling or to explore the product collection, please visit www.arden.shop.
**About Arden Companies**
Arden Companies is a premier American manufacturer and marketer of outdoor cushions and pillows, boasting a strong track record in eCommerce. Founded in 1964 and proudly designing all products in the USA, Arden is renowned for its stylish, durable, and weather-resistant outdoor decor. The company joined the Central Garden & Pet family in 2019, further expanding its reach and capabilities. Arden products are available through major retailers including Amazon, Lowe’s, The Home Depot, Walmart, and Target, as well as online at www.arden.shop.
**About Central Garden & Pet**
Central Garden & Pet Company (NASDAQ: CENT, CENTA) is a leading innovator and provider of quality products for the pet and garden industries. With over 45 years of experience, Central is dedicated to nurturing happy and healthy homes. The company’s extensive portfolio includes over 60 respected brands, such as Amdro®, Aqueon®, Best Bully Sticks®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, and Pennington®. Central operates with robust manufacturing and distribution networks across North America. For more information, visit www.central.com.
**About USA Curling**
Established in 1958 and headquartered in Eden Prairie, Minnesota, USA Curling serves as the National Governing body for the Olympic sport of curling and the Paralympic sport of wheelchair curling in the United States. USA Curling is committed to growing, strengthening, and advocating for the sport through enhanced accessibility and programmatic development, from grassroots initiatives to elite podium performance. The organization is supported by sponsors including Columbia Sportswear, Dale’s, Twin Cities Orthopedics, and others. USA Curling is a proud member of World Curling and the United States Olympic & Paralympic Committee. Further details can be found at www.usacurling.org.
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