FARO Technologies, a leader in 3D measurement and reality capture solutions, announced a strategic reorganization set to take effect on January 22, 2026. This move carves out two distinct business units: FARO CREAFORM and FARO INSIGHT, signaling a sharpened focus on specialized market segments and an acceleration of its innovation roadmap.
The newly formed FARO CREAFORM unit will integrate FARO’s existing 3D Measurement segment with the capabilities of Creaform, a well-established player in portable metrology solutions. This combined entity, under the leadership of Fanny Truchon, is poised to become a powerhouse in dimensional measurement, addressing the critical needs of manufacturers and maintenance teams seeking precision and actionable data. The strategic alignment aims to enhance the mobility and usability of metrology tools, offering customers a comprehensive portfolio and a streamlined experience.
Concurrently, FARO INSIGHT will emerge as the dedicated business unit for the company’s reality capture technologies. Led by Dietmar Wennemer, this segment will concentrate on transforming captured physical environments into robust digital insights. Its focus will be on delivering advanced reality capture ecosystems, facilitating seamless data acquisition, point cloud processing, and management for digital twin workflows. This strategic pivot is designed to serve the Architecture, Engineering, Construction, and Operations (AEC&O), public safety, and geospatial sectors, providing professionals with the trusted data necessary for complex projects and critical decision-making.
This organizational overhaul is more than just a structural adjustment; it’s a deliberate strategy to unlock new avenues for innovation and foster synergistic growth. By creating these specialized units, FARO aims to deepen its engagement with customers, offering more tailored solutions and enhancing its competitive edge in rapidly evolving markets. The company anticipates that this move will not only accelerate the development of cutting-edge technologies but also create significant value for its clientele across diverse industries.
With over four decades of experience in 3D measurement and reality capture, and building upon Creaform’s legacy of innovation in handheld metrology, this reorganization marks a pivotal moment for FARO. The company is positioning itself to lead the next wave of digital transformation, empowering industries to move from reactive analysis to proactive foresight. The clarity of purpose for each business unit is expected to drive operational efficiencies and solidify customer trust, reinforcing FARO’s commitment to delivering tangible advantages through advanced technological solutions.
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