Scored highest in the Strategy category; Highest possible scores in Vision, Innovation, and Roadmap criteria
SAN FRANCISCO – Asana (ASAN), the work management platform, has been crowned a Leader in The Forrester Wave™: Collaborative Work Management (CWM) Tools, Q2 2025, according to a report released today. The company snagged the top spot in the Strategy category and garnered the highest possible scores across nine key areas, including Vision, Innovation, and Roadmap. This comes at a pivotal moment as enterprises grapple with the demands of an AI-driven economy, all while vying for increased productivity.
The recognition underscores Asana’s strategic vision of seamlessly integrating human ingenuity with the power of AI, something that could be the future of how work gets done. Innovations like AI Studio and Smart Workflow Gallery are central to this strategy, as organizations increasingly seek tools that deliver both transparency and tangible results.
“Work today involves both people and AI, but most organizations rely on disparate tools that obscure critical context – making it difficult to answer fundamental questions such as who’s doing what, when, and why,” noted Dustin Moskovitz, co‑founder and CEO of Asana.
“Asana solves this by connecting all work to its core objectives, integrating AI directly into the workflow,” Moskovitz continued. “This ensures progress is transparent and teams align on shared goals. Simply adding AI to old systems just automates chaos. True transformation occurs only when AI has the proper context. Our Work Graph maps every goal, task, and dependency. Powered by purpose-built AI, it transforms strategy into synchronized execution.”
The positive view of Asana is also shared by Margo Visitacion from Forrester Research. She writes, “Asana’s vision for CWM aims to empower teams of humans and AI to work together seamlessly, transforming ideas into impact.” She added that Asana “…leverages intelligent automation and purpose-built AI agents and enhances productivity while reducing manual effort.”
Key takeaways highlighted in the report include:
- Strategy: Asana’s strategy, centered on empowering human-AI collaboration, earned it the highest score in this crucial category. Forrester emphasized Asana’s commitment to “smart work” through its roadmap.
- Enterprise Readiness and Capabilities: Asana received top marks in this category and is equipped to scale.
- Future-Proofing through Innovation: The company earned the highest scores in the Vision, Innovation, and Roadmap criteria. Asana AI enhances work through, and enables the creation of custom AI workflows via . This allows AI things like categorizing work and setting priorities directly within the workflow.
For the full details, visit https://asana.com/resources/forrester-wave-collaborative-work-management-2025.
About Asana
Asana is the leading work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. To learn more, visit www.asana.com.
1 Forrester Research, The Forrester WaveTM: Collaborative Work Management Tools, Q2 2025, Margo Visitacion, 3 June 2025
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