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WM Technology Strengthens Board with Key Hires Amidst Evolving Cannabis Landscape
IRVINE, Calif. – WM Technology, Inc., the driving force behind the leading cannabis marketplace Weedmaps, announced significant additions to its Board of Directors today, appointing seasoned industry veterans Harry DeMott and Brent Cox. These appointments, effective February 1, 2026, signal a strategic move to bolster the company’s expertise in a rapidly transforming and highly regulated sector. Concurrent with these board changes, the company confirmed Susan Echard will transition from her contracted role to serve as Chief Financial Officer, commencing January 30, 2026, a move that underscores a commitment to stable financial leadership.
The infusion of DeMott and Cox onto the board is particularly noteworthy. Doug Francis, CEO and Chair of WM Technology, highlighted their collective strengths: “Harry and Brent bring a vital blend of deep cannabis industry insight, robust technology acumen, and proven experience in capital markets. Their understanding of operating within a complex regulatory framework, coupled with their track record in advising growing technology businesses and serving on public company boards, will be invaluable as we continue to enhance the Weedmaps platform and navigate the future of the cannabis industry.”
Harry DeMott’s background presents a compelling narrative of entrepreneurial success in both the cannabis and technology spheres. As a General Partner at Raptor Ventures and a founding member of AI startup Outsider Labs, DeMott brings a forward-looking perspective on innovation. His previous role as CEO of Proper, a cannabis data analytics company, demonstrates a direct understanding of the data-driven needs within the industry. Furthermore, his experience on the boards of Workhorse Group Inc. and Achari Ventures Holdings Corp., where he held committee leadership positions, speaks to his corporate governance capabilities. An economics graduate of Princeton University and an MBA holder from NYU Stern, DeMott’s academic foundation complements his practical business experience.
Brent Cox offers a similarly impressive profile, particularly within the investment and regulated markets landscape. As the Founder and Managing Principal of Subtext Holdings, a private investment firm focused on emerging markets, and Co-Founder and Managing Partner of The Inception Companies, Cox possesses a keen eye for high-growth opportunities. His current board seat at Ispire Technology (Nasdaq: ISPR) and prior engagements with cannabis companies such as MedMen, Sunday Goods, Sherbinskis, Wellgreens, and Pacific Dutch Group, provide him with extensive firsthand knowledge of the sector’s unique challenges and opportunities. Cox’s early career in leveraged finance at Jefferies & Co. and his accounting degree from the University of Southern California equip him with a strong financial and analytical framework.
The strategic importance of these appointments cannot be overstated. As the cannabis industry matures, navigating regulatory complexities, capitalizing on technological advancements, and attracting and retaining institutional capital become paramount. The inclusion of individuals with DeMott’s and Cox’s specific expertise in technology, capital markets, and regulated industries suggests WM Technology is positioning itself for continued growth and potential strategic initiatives, whether through organic expansion, mergers and acquisitions, or further market penetration. The reinforcement of financial leadership with Echard’s full-time appointment also signals a dedication to operational efficiency and investor confidence.
About WM Technology:
WM Technology, established in 2008, operates Weedmaps, a premier online marketplace connecting consumers with cannabis products and dispensaries. Beyond its consumer-facing platform, the company provides a suite of e-commerce and compliance software solutions tailored for cannabis businesses. WM Technology champions the normalization of cannabis and advocates for safe, legal access, aligning with a commitment to broader legalization, social equity, and public education on cannabis. The Weedmaps platform has evolved into an indispensable tool for consumers seeking product discovery, dispensary deals, and convenient ordering options, while simultaneously offering cannabis retailers and brands critical tools for consumer engagement, operational efficiency, and regulatory compliance. Headquartered in Irvine, California, the company actively engages in advocacy for full U.S. legalization and industry social equity.
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