## Ray-Ban Meta Smart Glasses Sales Skyrocket, Signaling Consumer Embrace of Wearable AI
Sales of Ray-Ban’s augmented reality smart glasses, a product of collaboration between EssilorLuxottica and Meta, have seen a remarkable surge, more than tripling in the past year. EssilorLuxottica announced in its fourth-quarter earnings that it sold over 7 million AI-powered glasses in the last fiscal year. This figure represents a significant leap from the 2 million units sold across 2023 and 2024 combined.
The impressive sales figures encompass smart glasses offered under both the iconic Ray-Ban and the more recent Oakley brands, with the latter introduced in June. This widespread consumer adoption underscores a growing trend towards wearable AI devices, a market that is rapidly gaining traction.
“Our success in wearables is helping to propel the AI-glasses revolution, with our iconic brands being a powerful driver of demand,” stated the company in a recent release. This sentiment highlights the strategic synergy between EssilorLuxottica’s heritage in eyewear design and Meta’s pioneering advancements in artificial intelligence and social connectivity.
The partnership between EssilorLuxottica and Meta dates back to 2019, with the initial launch of their first-generation smart glasses in September 2021. While the first iteration garnered some attention, it was the second-generation models, released in 2023, that truly captured the public’s imagination.
Further fueling consumer interest, EssilorLuxottica and Meta unveiled a new Ray-Ban iteration in September. This latest model boasts advanced features, including gesture control and integration of neural technology, along with a subtle heads-up display embedded within one of the lenses. Retailing at $799, this premium offering signifies a bold step into the future of personalized computing and communication.
Meta’s commitment to this burgeoning market is evident in its strategic decisions. The company recently announced a delay in the international rollout of the Ray-Ban Display glasses, originally slated for early 2026. This decision was attributed to “unprecedented” demand within the United States, suggesting a strong domestic market response and a need to scale production effectively.
Reports indicate that Meta and EssilorLuxottica are actively discussing plans to double production capacity, aiming for an output of at least 20 million units by the end of the current year to meet escalating demand. This aggressive production scaling underscores the companies’ confidence in the long-term potential of smart eyewear.
Further solidifying their dedication to this venture, Meta and EssilorLuxottica extended their partnership agreement in 2024, committing to “collaborate into the next decade.” This long-term alliance is poised to drive further innovation in the wearable AI space, potentially shaping the future of how we interact with technology and the world around us. The convergence of sophisticated AI capabilities with the timeless appeal of well-designed eyewear positions these smart glasses as a key player in the evolving landscape of consumer electronics and personal technology.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/17333.html
