Apple’s stock experienced its most significant decline since April, a downturn triggered by reports of delays in its highly anticipated Siri update and mounting regulatory pressure on its Apple News platform. The tech giant saw its shares slide 5% on Thursday, erasing its year-to-date gains and leaving it with a nearly 4% deficit for 2026.
The planned artificial intelligence enhancements for Siri, the iPhone maker’s virtual assistant, have reportedly been postponed internally to May, with a possibility of further delays. Originally slated for a near-term release, the update may now be rolled out incrementally over several months. Apple, however, has maintained that its launch remains on schedule for 2026.
Adding to the company’s recent headwinds, Federal Trade Commission Chair Andrew Ferguson has formally requested Apple CEO Tim Cook to review the terms of service and content curation policies governing Apple News. This action stems from recent allegations that the platform has been biased in its promotion of news outlets, favoring left-leaning content while allegedly downplaying conservative viewpoints.
These developments come on the heels of a generally strong financial performance for Apple, which recently surpassed Wall Street’s first-quarter earnings expectations. Despite this, investor sentiment has been impacted by broader concerns within the tech sector regarding the substantial investments being made in artificial intelligence.
Earlier this week, UBS downgraded the U.S. technology sector to neutral, citing “software uncertainty” and significant capital expenditures as key factors. This move by UBS mirrored a broader market trend of caution toward the software segment, which has seen a notable sell-off in recent trading days as investors re-evaluate the sector’s growth prospects amidst the AI arms race. The intense competition and hefty R&D outlays required to develop and integrate advanced AI capabilities are leading analysts and investors to scrutinize the long-term profitability and sustainability of these investments. Companies like Apple, with its vast ecosystem and ambitious AI roadmap, are at the forefront of this evolving technological landscape, making their progress and any setbacks closely watched indicators for the entire industry.
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