The Rise of Large-Portion Instant Noodles: Examining the Controversy

The instant noodle market is simmering with fresh controversy, putting Chinese food company White Elephant Food in the spotlight. Recent discussions surrounding its “Most” branded products have ignited a heated online debate among consumers, forcing White Elephant to promptly respond with a packaging adjustment. This swift response reflected its willingness to confront customer concerns head-on.

However, the trademark dispute surrounding “Most” is not an isolated incident. It serves as part of a larger trend: the ongoing “larger portion” marketing war between instant noodle manufacturers over the past decade. The related topic gained massive traction on social media on June 5th alone.

Facing intense scrutiny from both consumers and the press, White Elephant quickly addressed the issue. It clarified details about the weight of the “Most” line products, explained the initial intent behind the application of the trademark, apologized for any misunderstanding, and announced the reformulation of the product packaging to specify a 120-gram noodle block. This proactive approach to resolving the dispute and clearing up misunderstandings has been largely welcomed by consumers.

The “Most” incident has also triggered a wider discussion, prompting inquiries about similar practices in the industry, such as the marketing of “Half-a-Barrel” and “One-and-a-Half.”

For the broader industry, the “Most” controversy serves as a valuable lesson. While innovation and food safety remain paramount, careful attention to product packaging, trademark usage, and avoiding confusing marketing claims is essential to prevent consumer misinterpretations. The episode underscores the importance of transparency and clarity in a fiercely competitive market.