JD.com Enters Food Delivery Market, Completing a “Three-Way Split”: Holds 31% Market Share and 45% Premium Delivery Segment

In China’s booming food delivery market, JD.com has emerged as a significant competitor, joining Meituan and Ele.me. With over 25 million daily orders as of June 2025, JD holds over 31% market share and leads premium restaurant delivery with 45%. JD’s strategy focuses on high-quality restaurants, employing commission reductions, promotional traffic, and enhanced delivery features to improve the customer experience.

CNBC AI News – In a rapidly evolving food delivery landscape, the Chinese market is witnessing a significant reshuffling of the deck. Recent figures released by iResearch indicate China’s daily online food delivery orders currently hover between 80 and 90 million. This massive volume underscores the dynamism of this sector, and a new contender has emerged as a key player.

Joining the established duopoly of Meituan and Ele.me, **JD’s (Jingdong’s) food delivery service** has swiftly secured a prominent position, effectively creating a “three-way standoff” in the industry.

As of June 1st, 2025, JD’s daily delivery volume had surpassed 25 million orders. This impressive volume gives the platform a commanding share of over 31% of the entire Chinese food delivery market. Moreover, JD leads the premium-restaurant delivery sector, holding approximately 45% market share in this lucrative niche.

京东入局外卖已呈“三足鼎立”:市占率和品质外卖份额分别达31%、45%

JD.com’s strategic entry into the food delivery business, which began on February 11th, focused on attracting quality dining establishments to its platform, emphasizing its core offering of premium dining delivery services.

To boost merchant participation and ensure customer satisfaction, JD.com rolled out a comprehensive support package, including measures such as **commission reductions, rigorously vetted merchants, promotional traffic and a diverse array of delivery options**, all designed to empower restaurants.

By June 1st, JD’s food delivery services had expanded across 350 cities nationwide, attracting over 1.5 million premium dining partners to its platform.

京东入局外卖已呈“三足鼎立”:市占率和品质外卖份额分别达31%、45%

Furthermore, JD.com has implemented a three-tiered consumer protection plan aimed at enhancing the overall online food delivery experience.

This included extensive discounts and promotions particularly for “PLUS” members and university students, as well as focusing on quality assurance with strict standards for restaurants to establish a safe and secure environment to order food.

Finally, the company’s delivery capabilities were improved through an upmarket collaboration. Specifically, JD upgraded its Dada Now delivery services, introducing an innovative “delivery photo” feature that provides users with the visibility of their order journey, from pick-up to arrival.

Based on the data released on June 1st, JD’s daily food delivery orders surpassed 25 million.

Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/2178.html

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