A smartphone screen displays logos of major social media platforms including Instagram, Facebook, LinkedIn, Reddit, Telegram, X, Bluesky, TikTok, and WhatsApp.
Stricter government regulations aimed at banning social media platforms could inadvertently consolidate power within the hands of existing tech giants, thereby stifling innovation and limiting opportunities for emerging players, according to a senior executive at Bluesky.
Rose Wang, Chief Operating Officer of Bluesky, articulated these concerns to CNBC on the sidelines of SXSW in London. While acknowledging the necessity of robust regulation, particularly for safeguarding young users, Wang emphasized the crucial need to protect smaller entities within the digital landscape.
“I support the protection and safety of youth, the question that we have then is at what cost,” Wang stated. “Because essentially, what I’m scared of is in the long term, we’re headed to a world where there are about three to five platforms, and extreme heavy regulation of those platforms. Essentially, the entire compliance teams of these platforms would be ten times the size of our entire team.”
This scenario, Wang warned, creates an environment where “it’s almost impossible for smaller entrants to come in and build healthier spaces.”
Bluesky, an open-source platform, originated within X (formerly Twitter) in 2019 and received endorsement from X co-founder Jack Dorsey. It officially spun off in 2021 and rapidly emerged as a notable contender to Elon Musk’s X. As of March, Bluesky boasts approximately 43 million users, a significant figure but still representing only about 10% of X’s estimated 450 million global users.
Despite its initial momentum, Bluesky has faced challenges in maintaining user engagement. Reports from late last year indicated a substantial decline in daily mobile active users. The company currently operates with a lean team of around 40 employees.
“These platforms have led to a place where the bottom line is the thing that drives what they do,” Wang explained, referencing the practices of dominant social media companies. “So, I understand why governments have to step in and regulate, because the platforms have done nothing right.”
The discourse around these regulations often centers on child protection, yet technology firms counter that such measures may not effectively shield minors from harmful content and could instead isolate them from their social circles and online communities.
Australia took a pioneering step by implementing a broad social media ban for individuals under 16 in December. This legislation mandated major platforms, including Meta’s Instagram, ByteDance’s TikTok, Alphabet’s YouTube, Elon Musk’s X, and Reddit, to implement stringent age verification methods. These methods range from facial estimation via selfies and uploaded identification documents to the verification of linked bank details. Non-compliance carries substantial penalties, with fines potentially reaching up to 49.5 million Australian dollars ($35 million) for failing to take “reasonable steps” to adhere to the regulations. Bluesky, it is noted, also introduced age assurance checks to comply with Australian requirements.
Australia’s pioneering legislation has set a global precedent, prompting similar legislative proposals in countries such as the U.K., Spain, France, and Austria. In the United States, state-level legislation appears more probable than a nationwide ban, reflecting a fragmented approach to regulating the digital sphere.
“I just want to end here with not saying that regulation is bad; it’s that regulation needs to work together with innovation,” Wang concluded. “I think that there needs to be basically more channels between the smaller, medium-sized players and small businesses with regulators, because they need to be protected, while also then the very Big Tech players who we know are circumventing regulation need to be regulated. So, I think that nuance can be struck.”
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