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As the world watches China’s tech sector, the launch of Huawei’s Pura 80 series has sparked substantial buzz, with reports of high demand and brisk sales immediately following its release.
Across multiple Huawei retail locations, particularly in high-traffic areas like Shanghai’s Nanjing Road flagship store and Beijing’s Sanlitun district, customers lined up to get their hands on the new devices. Social media posts from users indicated significant crowds, with some reporting needing to wait as long as fifteen minutes just to get a close look at the display models in these flagship locations.
One Guangzhou-based user noted the appeal of the Pura 80 for travel and concert photography, suggesting that the device’s capabilities aligned well with those seeking a more portable solution. The user implied that the long queues were to be expected given the phone’s features and target consumer.
Adding to the occasion, footage circulating online showed Huawei’s CEO of Terminal Business, He Gang, at the Shanghai Nanjing Road flagship store, offering his support for the Pura 80’s launch.
The consumer interest appears to be high, as the initial Pro/Pro+ models sold out of some color variations within the first ten minutes on official platforms and partner retail sites. The Ultra version is slated for delivery in mid-July for those placing orders now.
The surge in demand is largely attributed to the advancements in the Pura 80’s imaging technology, specifically in the Ultra model. The “one-lens, dual-eye” design, which uses a microscopic motor to switch the light path, allows for a 3.7x mid-telephoto shot coupled with a 9.4x ultra-long-range telephoto shot, which all work via a 1/1.1.28-inch RYYB sensor. These features resolve color shift issues often affecting photographic equipment, making it especially suitable for concert and travel photography.
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