MELBOURNE, Australia – Willis, a division of WTW (WTW) (NASDAQ: WTW), is making a significant play in the Australian market, launching Zest Insurance, a digital insurance platform specifically designed to cater to the needs of small and medium enterprises (SMEs). This move underscores the growing trend of digital disruption in the insurance sector, and WTW appears to be positioning itself at the forefront.
Zest Insurance represents a bold stride into the future of SME insurance. It promises a seamless and intuitive online experience coupled with expert broker support, addressing the demands of today’s business owners. The platform is designed to handle the entire insurance lifecycle—from policy purchase and management to renewals, all executed online.
“The introduction of Zest Insurance is timely for the Australian SME market,” commented James Baum, Head of Pacific at WTW. “With over 97% of Australian businesses employing 20 or fewer staff, this platform is strategically positioned to serve a large and expanding market segment. Zest Insurance aims to bridge the gap between traditional insurance models and the digital expectations of modern SME owners.”
Brent Lehmann, Head of Commercial & Affinity, Pacific at Willis, added, “SMEs are the lifeblood of the Australian economy, yet they continue to grapple with outdated and complex insurance processes. They’re increasingly seeking convenience, speed, and customized insurance solutions. Zest Insurance is our response — combining digital ease with trusted expertise into a platform designed to simplify business insurance for small business owners.”
The Australian SME market, valued at over AUD 9 billion in gross written premiums, has shown a slower adoption rate of digital insurance solutions compared to international counterparts. Zest Insurance is designed to close that gap, offering a suite of digital capabilities including:
- A fully digital customer experience, encompassing every aspect of policy management, from quoting and binding to renewal, all managed online.
- Industry-specific insurance products, with dedicated insurers assigned to each industry to tailor coverage.
- A user-friendly design, with intuitive forms and interfaces to improve user experience.
- On-demand insurance broker support, providing expert advice when required, guaranteeing both confidence and clarity for customers.
Zest Insurance will initially focus on businesses in the administration and support services sector, including bookkeepers, payroll services, management consultants, marketing consultants and market research firms, with plans for further expansion across various industries in the future. Policies for the first industry will be exclusively underwritten by Chubb, a recognized leader in the insurance industry.
James Baum further stated, “We’ve crafted Zest Insurance to be more than just a platform. It’s a new perspective in SME insurance. It’s centered on simplicity, transparency, and a customer-first approach. Together, we are setting a new benchmark for SME insurance, beginning in Australia.”
For more information, visit: www.zestinsurance.com.
About WTW
At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance.
Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you. Learn more at wtwco.com.
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