05/19/2025 – 12:00 AM
HOUSTON–(CNBC)– In an industry where milliseconds mean millions, oilfield services giant Halliburton (NYSE: HAL) today unveiled EarthStar 3DX – a breakthrough technology that could revolutionize reservoir mapping in horizontal drilling operations. Heralded as the first 3D horizontal look-ahead resistivity service, this innovation promises to extend geological vision up to 50 feet ahead of the drill bit, giving operators an unprecedented edge in challenging subsurface environments.
“This advancement represents the intersection of subsurface intelligence and computational power,” noted Jim Collins, Vice President of Sperry Drilling at Halliburton. The technology doesn’t merely track progress – it fundamentally changes the decision-making process,” adding a critical buffer period for operational adjustments in real time.
Unlike traditional resistivity mapping systems that react to immediate conditions, EarthStar 3DX’s proprietary ultra-deep sensor architecture enables proactive course corrections. The system detects formation changes before they’re interacted with, allowing drillers to optimize trajectories for reservoir exposure while avoiding unstable geomechanical zones.
This could prove particularly valuable in unconventional plays like the Permian or Eagle Ford, where micromanaging lateral segments has become a high-stakes game. The technology’s predictive capabilities aim to reduce costly sidetracking, mitigate wellbore instability risks, and enhance confidence in landing zones – turning subsurface surprises into strategic advantages.
Integrating with Halliburton’s iStar intelligent drilling platform, EarthStar 3DX becomes the latest weapon in their digital arsenal competing against industry rivals such as Schlumberger’s DELFI ecosystem and Baker Hughes’
Adventure™ platform. Operators leveraging the service can now combine deep resistivity imaging with directional drilling solutions for comprehensive reservoir conquest.
Nicolas Terry, energy technology analyst at Kepler Cheuvreux, believes this timing is shrewd: “As margins tighten and environmental regulations tighten further, technologies that offer better reservoir intel while minimizing re-drilled intervals will become essential.”
About Halliburton
With nearly a century of innovation under its belt, Halliburton continues pushing technical boundaries to deliver asset value across the upstream lifecycle. Their global R&D efforts now drive an aggressive sustainability roadmap, with reservoir-centric technologies playing a key role in enabling longer laterals with lower carbon intensity.
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Source: Halliburton
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