CNBC AI News, July 16, 2025 – According to data from Qichacha, Beijing Aniya Enterprise Management Partnership (Limited Partnership), an entity reportedly linked to prominent online influencer “Da Xiang Ge” (大祥哥), has initiated a simplified cancellation process. The announcement period for the cancellation extends from July 7, 2025, to July 27, 2025.
Reports indicate that Da Xiang Ge served as the executive partner, holding a 40% stake in the partnership, with contributions also coming from six other content creators (UP主).
The move comes on the heels of Da Xiang Ge publicly disclosing, in a video released this past March, a significant financial setback. The influencer, formerly ranked among the top content creators, detailed a descent into debt exceeding ten million yuan.
According to his account, the financial woes stemmed from a substantial investment in a large-scale project alongside a well-known figure in the catering industry. However, the catering magnate allegedly absconded in 2024, leaving Da Xiang Ge with a staggering 12.49 million yuan (approximately $1.7 million USD) investment deemed unrecoverable. The case highlights the inherent risks involved in high-stakes ventures, even for established digital personalities.
Adding another layer to the unfolding situation, in May of this year, the aforementioned partnership divested its shares in Shanghai Lizhaoman Enterprise Management Co., Ltd., a company it previously co-owned with the implicated catering executive, Zhao.
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