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JAKARTA, Indonesia – July 19, 2025 – VAPORESSO, a global leader in the vaping space, commemorated its 10th anniversary with a high-octane launch event in Jakarta on July 18th. Under the banner “Innovation X,” the festivities kicked off with a fleet of hypercars roaring through the city streets, marking the start of their world tour campaign: “The Roar On Rush – VAPORESSO 10th Anniversary World Hyper-Tour.” This isn’t your typical corporate birthday; VAPORESSO is making a statement.
Founded in 2015, VAPORESSO has carved out a significant presence in the vaping market with a relentless focus on innovation. The company consistently pushes boundaries, delivering cutting-edge technology and designs aimed at enhancing the user experience. This anniversary isn’t just about looking back; it’s a launchpad for the next decade.
Jakarta’s Streets Get a Hyper-Boost
VAPORESSO’s “supercar delivery” stunt – a convoy of high-performance vehicles delivering special edition products to retail locations – turned heads in Jakarta. The event generated considerable buzz, underlining VAPORESSO’s ambition and solidifying its position as a leader in a rapidly evolving industry. Think of it as a strategic marketing play that hits the accelerator on brand awareness.
The spectacle captivated onlookers, with street-goers snapping photos and marveling at the display. At the main event, attendees experienced the raw power of the supercars alongside the brand’s signature flair and the futuristic appeal of the XROS 5. The event set the stage for the anniversary tour, signaling what to expect in coming announcements.
Taking the Celebration Global
Following its Jakarta debut, the Hyper-Tour is slated to hit Paris and London on August 18th, followed by Las Vegas on August 22nd. Each stop on the tour is designed to amplify VAPORESSO’s message of innovation across Asia, Europe, and North America. The goal? To bring together a global community around its vision of challenging norms and redefining possibilities.
This tour isn’t just a party; it’s a demonstration of creativity and progress, setting the tone for a future brimming with potential. By connecting cultures and showcasing innovative products, the Hyper-Tour personifies a culture of exploration, leaving a lasting impact wherever it goes.
Adding to the celebration, VAPORESSO is rolling out a selection of anniversary-related campaigns.
The CMF (Color, Material, Finish) design of the XROS 5 INNO SPEED VERSION pulls inspiration from the supercar world, capturing speed, passion, and innovation. Utilizing the industry’s first 3A super charging technology, the XROS 5 charges to 80% in just 20 minutes – an attribute designed to minimize downtime and provide a continually smooth vaping experience.
- Exterior Design: Streamlined to mimic the elegance of supercars.
- Dynamic UI Display: An interactive display inspired by the intensity of competitive racing.
It’s a limited-edition release showcases the company’s goal to blend luxury and innovation into a product that resonates.
Online Events Launching in August
This August, VAPORESSO will invite users to take part in three online offerings designed to explore collaboration:
- Official Website Event: An exploration into VAPORESSO’s technology and artistic milestones.
- Community Event: Global users will collaborate to envision the cutting-edge vape design.
- E-Commerce Event: An exclusive shopping experience with limited-edition drops and special offers.
These events invite vaping enthusiasts to connect and create with VAPORESSO in new and evolving ways.
A Decade of Excellence
As a premium brand under SMOORE, VAPORESSO has produced industry-leading technology, from its COREX and AXON chips to anti-leakage solutions and design partnerships. Its range of products are backed by top-tier international certifications.
Guided by the mission of “Making Life Better Through Vaping,” VAPORESSO hopes to merge customer-centric design with research to improve the vaping experience. As they celebrate its 10th Anniversary, it’s a time to recognize its past, as well as its journey into the future.
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SOURCE VAPORESSO
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