CNBC AI News – July 24 – What was once decried is now desired? China’s infamous “996” work culture, involving grueling hours, is making inroads into the U.S., particularly within the fast-paced world of Silicon Valley, and some companies are openly advertising it.
U.S. media reports suggest a growing trend, particularly among AI startups, of adopting the “996” model: working from 9 a.m. to 9 p.m., six days a week, translating to a demanding 72-hour workweek.
According to executives at recruiting firms, a willingness to embrace “996” is becoming a pre-requisite for some companies during the interview process. “We have several clients who are making an applicant’s readiness for a ‘996’ schedule a key factor in pre-screening,” one source revealed.
Rilla, a New York City-based AI startup specializing in AI-powered voice analysis and training tools for field sales, explicitly states that employees are expected to work over 70 hours per week. The company issues a stark warning: those who aren’t sufficiently “excited” and proactive about the demanding schedule should reconsider joining.
Globally, the embrace of extended working hours seems to be on the rise, however, it is clear that American companies and their employees display greater enthusiasm for the “996” lifestyle than their European counterparts.
One U.S. expert suggests that even “996” might not be enough. Truly ambitious startups, they argue, may need to push themselves even harder to maintain competitiveness in the cutthroat landscape.
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