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FAT Brands (NASDAQ: FAT) is betting on a combo that could tantalize taste buds and boost bottom lines. The company has announced the grand opening of its pioneering co-branded Round Table Pizza and Fatburger restaurant in Rancho Cordova, California. This marks the first time Fatburger’s signature offerings, including its custom-built burgers and hand-scooped milkshakes, will be integrated into an existing Round Table Pizza location. Executives hint at further expansion of this dual-brand strategy across the Golden State.
Located at 2234 Sunrise Blvd., the new establishment is set to officially launch on August 9, 2025, with a grand opening event. The first 100 customers will receive a complimentary Original Fatburger, and all customers can snag free fries with any purchase, signaling an aggressive push to attract new patrons. The restaurant will operate from 11:00 a.m. to 9:00 p.m. Sunday through Thursday, and from 11:00 a.m. to 10:00 p.m. on Fridays and Saturdays.
Positive
- Strategic expansion through first-ever co-branded Round Table Pizza and Fatburger location
- Plans for continued expansion of co-branded locations throughout California
- Leveraging existing real estate to maximize revenue potential through dual brands
Negative
- Limited initial rollout with just one location
- Potential operational complexity of managing two distinct restaurant concepts
Insights
FAT Brands’ first co-branded location represents strategic expansion leveraging existing real estate to increase revenue potential.
This co-branding initiative marks a significant strategic shift for FAT Brands as they look to maximize revenue from existing real estate assets. By adding Fatburger to an established Round Table Pizza location in Rancho Cordova, the company is effectively implementing a capital-efficient growth strategy that could drive increased customer traffic and per-store revenue without the substantial costs of new standalone locations.
The approach represents a menu diversification play that broadens daypart coverage – pizza concepts typically perform strongest during dinner hours while burger concepts often capture lunch traffic. This complementary offering could smooth revenue throughout the day while potentially increasing the average ticket size as customers have more options to choose from during a single visit.
What’s particularly notable is management’s explicit statement that this represents the first of a planned expansion of this co-branding model throughout California. This suggests FAT Brands is testing a scalable approach to maximize returns from their extensive portfolio of 18 restaurant brands and 2,300+ units. If successful, this strategy could be replicated across other brand combinations within their diverse portfolio, potentially accelerating growth without proportional increases in real estate costs.
The initiative aligns with industry trends toward operational efficiency and maximizing revenue per square foot – especially important in high-cost markets like California where real estate expenses are substantial. By leveraging existing locations, FAT Brands demonstrates pragmatic resource allocation while creating opportunities for cross-selling between established customer bases.
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08/08/2025 – 02:10 PM
Iconic Pizza Chain Adds Sizzling Hot Burger Chain to Rancho Cordova Location
LOS ANGELES, Aug. 08, 2025 (GLOBE NEWSWIRE) — FAT Brands Inc., FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, Round Table Pizza, and 16 other restaurant concepts, announces the opening of its first co-branded Round Table Pizza and Fatburger in California in Rancho Cordova. With the addition of sister brand Fatburger, guests can now enjoy fresh, new menu additions including the chain’s beloved custom-built burgers, fries and hand-scooped milkshakes.
“There’s nothing better than seeing two iconic brands unite under one roof, especially in their home state,” said Jake Berchtold, COO of FAT Brands’ Fast Casual Division. “This opening also represents the first-ever Fatburger addition to an existing Round Table Pizza location – a strategic growth initiative we plan to continue expanding, particularly throughout California.”
Recognized as a Hollywood-favorite, Fatburger is best known for its grilled-to-perfection and cooked-to-order burgers, which can be customized with signature toppings including bacon, eggs, chili, and onion rings. To celebrate Fatburger’s debut at the restaurant, a grand opening celebration will be held on Saturday, Aug. 9 from 11:30 a.m. to 2:30 p.m., with the first 100 customers receiving a free Original Fatburger. Guests can also enjoy a free order of Fat or Skinny Fries with any purchase in addition to other prizes and celebratory activities all day long.
The Round Table Pizza and Fatburger Rancho Cordova restaurant is located at 2234 Sunrise Blvd., Rancho Cordova, CA 95670, and is open Sunday through Thursday, 11:00 a.m. to 9:00 p.m., and Friday and Saturday, 11:00 a.m. to 10:00 p.m.
###
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Round Table Pizza
Inspired by the honor, valor, and revelry of the Knights of the Round Table, Round Table Pizza’s® superior pizza and commitment to quality and authenticity have earned the reputation of “Pizza Royalty™” for over 60 years. With approximately 400 restaurants across the United States, Round Table celebrates community, family, and making merry. For more information, visit www.roundtablepizza.com.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning over 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambiance, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
FAQ
Where is FAT Brands’ first co-branded Round Table Pizza and Fatburger located?
The first co-branded location is in Rancho Cordova, California at 2234 Sunrise Blvd.
What are the operating hours for the new FAT Brands co-branded location?
The restaurant operates Sunday through Thursday, 11:00 a.m. to 9:00 p.m., and Friday and Saturday, 11:00 a.m. to 10:00 p.m.
What promotions is FAT Brands offering for the grand opening?
The grand opening on August 9, 2025, will offer free Original Fatburgers to the first 100 customers and free Fat or Skinny Fries with any purchase, along with other prizes and activities.
How many restaurant brands does FAT Brands currently own?
FAT Brands currently owns 18 restaurant brands and franchises and owns over 2,300 units worldwide.
What is FAT Brands’ strategy for the co-branded locations?
FAT Brands plans to continue expanding the co-branded concept by adding Fatburger to existing Round Table Pizza locations, particularly throughout California.
FAT Stock Data
37.38M
5.60M
69.01%
7.16%
1.52%
Restaurants
Retail-eating Places
United States
BEVERLY HILLS
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FAT Brands (NASDAQ: FAT) has announced the opening of its first co-branded Round Table Pizza and Fatburger location in Rancho Cordova, California. This strategic initiative marks the first time Fatburger has been added to an existing Round Table Pizza location, with plans for further expansion throughout California.
The new co-branded restaurant, located at 2234 Sunrise Blvd., will celebrate its grand opening on August 9, 2025, offering promotions including free Original Fatburgers to the first 100 customers and complimentary fries with any purchase. The location will operate Sunday through Thursday from 11:00 a.m. to 9:00 p.m., and Friday and Saturday from 11:00 a.m. to 10:00 p.m.
Positive
- Strategic expansion through first-ever co-branded Round Table Pizza and Fatburger location
- Plans for continued expansion of co-branded locations throughout California
- Leveraging existing real estate to maximize revenue potential through dual brands
Negative
- Limited initial rollout with just one location
- Potential operational complexity of managing two distinct restaurant concepts
Insights
FAT Brands’ first co-branded location represents strategic expansion leveraging existing real estate to increase revenue potential.
This co-branding initiative marks a significant strategic shift for FAT Brands as they look to maximize revenue from existing real estate assets. By adding Fatburger to an established Round Table Pizza location in Rancho Cordova, the company is effectively implementing a capital-efficient growth strategy that could drive increased customer traffic and per-store revenue without the substantial costs of new standalone locations.
The approach represents a menu diversification play that broadens daypart coverage – pizza concepts typically perform strongest during dinner hours while burger concepts often capture lunch traffic. This complementary offering could smooth revenue throughout the day while potentially increasing the average ticket size as customers have more options to choose from during a single visit.
What’s particularly notable is management’s explicit statement that this represents the first of a planned expansion of this co-branding model throughout California. This suggests FAT Brands is testing a scalable approach to maximize returns from their extensive portfolio of 18 restaurant brands and 2,300+ units. If successful, this strategy could be replicated across other brand combinations within their diverse portfolio, potentially accelerating growth without proportional increases in real estate costs.
The initiative aligns with industry trends toward operational efficiency and maximizing revenue per square foot – especially important in high-cost markets like California where real estate expenses are substantial. By leveraging existing locations, FAT Brands demonstrates pragmatic resource allocation while creating opportunities for cross-selling between established customer bases.
`;
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08/08/2025 – 02:10 PM
Iconic Pizza Chain Adds Sizzling Hot Burger Chain to Rancho Cordova Location
LOS ANGELES, Aug. 08, 2025 — FAT Brands Inc. (NASDAQ: FAT) is rolling out a new strategic play in the restaurant sector: co-branding. The company is opening its first Round Table Pizza and Fatburger combo location in Rancho Cordova, California, marking the inaugural integration of Fatburger within an existing Round Table Pizza. This move signals a broader strategy, with FAT Brands planning to expand similar co-branded locations throughout the state.
The new Rancho Cordova restaurant, situated at 2234 Sunrise Blvd., will hold its grand opening on August 9, 2025. To draw in crowds, the first 100 customers will receive a free Original Fatburger, and all customers can enjoy complimentary fries with any purchase. Operating hours are Sunday through Thursday from 11:00 a.m. to 9:00 p.m., and Friday and Saturday from 11:00 a.m. to 10:00 p.m.
According to Jake Berchtold, COO of FAT Brands’ Fast Casual Division, “There’s nothing better than seeing two iconic brands unite under one roof, especially
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