SAN FRANCISCO—Hims & Hers Health, Inc. (NYSE: HIMS) unveiled a strategic pricing initiative Thursday, offering eligible customers six months of the prescription weight-loss medication Wegovy® at $549 per month—a move poised to disrupt the booming anti-obesity care market. The limited-time offer, available through the company’s telehealth platform, aims to lower barriers to medically supervised weight management while cementing the brand’s position in the $100 billion global health and wellness sector.
Hims & Hers’ new pricing model cuts monthly Wegovy costs by 15% compared to standard retail rates.
CEO Andrew Dudum positioned the initiative as part of a broader industry realignment: “Sustainable affordability is the missing link in chronic care,” he told CNBC. “By partnering across the healthcare ecosystem, we’re creating pathways for millions to access treatments that were previously gatekept by cost structures.”
The six-month program integrates Wegovy—the blockbuster GLP-1 agonist approved for obesity—with personalized telehealth consultations, nutritional planning tools, and progress-tracking technology. Competitively priced against DIY weight-loss subscriptions, the package undercuts Wegovy’s average $1,300 monthly retail price while leveraging Novo Nordisk’s recent manufacturing expansions to ensure supply chain stability.
Analysts note the timing aligns with rising employer demand for cost-effective obesity solutions. “This bridges the gap between payers hesitant to cover weight-loss drugs and patients facing sticker shock,” said Marissa Bernstein, healthcare analyst at TD Cowen. “It’s a test case for subscription models in chronic disease management.”
While the promotion runs through June 30, 2025, Hims & Hers maintains its broader suite of weight management options, including compounded semaglutide alternatives and behavior-modification programs. The company reports seeing 212% year-over-year growth in metabolic health consultations, reflecting shifting consumer priorities toward preventive care.
About Hims & Hers Health
The San Francisco-based telehealth pioneer, valued at $2.8 billion, has expanded beyond its origins in men’s health to address 60+ conditions across primary care, dermatology, and mental health. Its vertically integrated platform now serves 1.7 million subscribers, capitalizing on FDA flexibilities enabling virtual prescriptions for chronic medications.
Terms: Promotion limited to new Wegovy patients purchasing six-month plans upfront. Standard pricing resumes post-promotion at $599/month. Full eligibility criteria and safety disclosures available at hims.com.
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