August 23rd – He Tongxue, the popular Chinese tech blogger, is making waves overseas. His YouTube channel, HTX Studio, has amassed over one million subscribers, drawing significant attention to his tech-focused content.
Reports have circulated estimating the channel’s monthly revenue at between $12,000 and $195,000, potentially translating to an annual income ranging from $144,000 to $2.34 million. This figure has sparked considerable debate about the monetization potential of Chinese content creators on global platforms.
In response to these reports, He Tongxue’s team issued a statement on their official Weibo account, clarifying that “the overseas channel’s income is far lower than reported. Thank you for your attention.” The statement underscores the complexities involved in accurately estimating creator revenue, especially given varying CPM (cost per mille) rates across different regions and platforms.
Public records indicate that He Tongxue (He Shijie) is associated with Hangzhou Jihe Digital Culture Creative Co., Ltd., established in 2020 in Hangzhou, Zhejiang Province. The company, with a registered capital of 500,000 RMB, primarily operates in the software and information technology services sector.
The company’s business scope covers a wide array of activities including radio and television program production and operation, electronic publication production, audio-visual product creation, performance brokerage, online cultural operations, film distribution, information network dissemination of audio-visual programs, advertising production, video production services, digital content production services, graphic design, film production services, software development, advertising design, literary creation, and personal internet live streaming services. This broad range suggests a diversified approach to content creation and monetization.
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