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09/01/2025 – 12:00 AM
CAPE TOWN, South Africa— Snowflake (NYSE: SNOW), the AI Data Cloud heavyweight, is expanding its reach in South Africa, announcing general availability on Amazon Web Services (AWS) Africa (Cape Town) Region. This move allows businesses to tap into deeper, AI-driven data insights for innovation, bolstered by robust data residency and sovereignty standards.
The timing is strategic, aligning with South Africa’s data privacy regulations, notably the Protection of Personal Information Act (POPIA)—akin to Europe’s GDPR—which mandates stringent data handling practices, including cross-border transfers. Moreover, the National Policy on Data and Cloud requires government and public sector data to reside within the country. Snowflake’s AWS Africa (Cape Town) deployment, the latest fruit of its ongoing partnership with AWS, brings data closer to customers, enhancing trust in cloud infrastructure.
Luan Reineck, Country Manager, South Africa, stated, “Snowflake’s expansion in South Africa is a pivotal step in our commitment to supporting and empowering local organizations with faster, cost-efficient, and secure data solutions that enable customers to meet local data regulations, all without compromising on performance or innovation. South African organizations can now harness the power of Snowflake’s AI Data Cloud, enabling them to achieve more with their data and AI, while maintaining control, hosting customer data locally, and fostering trust among end-users.”
Already, South African firms like Carry1st, BluNova, and Mukuru are leveraging Snowflake’s AI Data Cloud for data-driven decision-making and AI adoption within a secure and governed environment.
Ziyaad Kumandan, Lead Data Engineer at Carry1st, notes, “As we scale our operations across 20 different countries, the right technology is crucial for data-driven decisions about our business and customers. Snowflake’s platform has enabled us to reduce infrastructure costs by up to 45%, improve data refresh rates by over 300%, and drive faster insights and enhanced customer interactions.”
With the AWS Africa (Cape Town) Region deployment, Snowflake offers regional clients added deployment flexibility, empowering them to select the geographical region that best aligns with their operational requirements.
Snowflake is also collaborating with its systems integration partner network on the One Million Minds initiative, aiming to equip learners globally with AI skills. This strategic alliance positions local system integrators, AWS, and Snowflake at the forefront of Africa’s digital transformation, empowering local businesses to unlock data potential, accelerate growth, and compete globally.
About Snowflake
Snowflake is the platform for the AI era, streamlining enterprise innovation through data insights. Over 12,000 global customers, including major corporations, rely on Snowflake’s AI Data Cloud for building, utilizing, and sharing data, applications, and AI. Visit snowflake.com (NYSE: SNOW) for more.
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