Righteous Gemstones actor and comedian Tony Cavalero portrays ‘Cellphone Bill,’ a character created for Boost Mobile by Liquid Death.
‘Cellphone Bill’ campaign underscores Boost Mobile’s work to take on the traditional wireless industry.
Ad highlights that there are ‘no traps’ when customers sign up for Boost Mobile’s $25/mo. FOREVER bring your own device (BYOD) ‘Escape Plan’.
LITTLETON, Colo., Sept. 2, 2025 — Boost Mobile is shaking things up in the wireless sector with a bold new partnership. Teaming up with the disruptors at Liquid Death, Boost aims to dismantle the industry’s reputation for hidden fees, confusing contracts, and those oh-so-familiar price hikes. The move comes as rivals like Verizon continue to squeeze consumers, making transparency and value more crucial than ever.
Enter “Cellphone Bill,” the brainchild of Liquid Death’s creative team, brought to life by Tony Cavalero, known for his role in *The Righteous Gemstones*. This isn’t your typical celebrity endorsement; it’s a full-blown character designed to embody the pain points of traditional wireless contracts and jolt consumers into re-evaluating their options.
Liquid Death, renowned for its edgy marketing and commitment to sustainability, is mirroring its disruptive approach in the beverage world with this campaign. Boost Mobile, likewise, is unafraid to directly challenge the established players, starting with the dreaded long-term contract.
The Ad Campaign
The Cellphone Bill campaign, a dark comedic take on wireless woes, features Cavalero as a somewhat unhinged figure holding consumers hostage with binding agreements. The message is clear: break free from restrictive plans and embrace the transparency offered by Boost Mobile.
Produced by Liquid Death’s in-house production company, Death Machine, the ad campaign casts light on the need for people to break free from wireless plans that hold them captive for years. While most wireless carriers are raising prices, Boost Mobile is committed to providing high-value wireless service starting at just $25/mo. FOREVER, with no long-term contract and no price increases – no catch.
“This Boost Mobile ad campaign is all about communicating transparency to our customers. We want them to know they’re getting the connectivity services they need, without the usual carrier obfuscation,” says Sean Lee, SVP of Consumer Product and Marketing at Boost Mobile. “Liquid Death’s creative energy has been amazing. They really understood how to connect with our target audience.”
“Most of us have had a bad experience with our wireless contract,” says Dan Murphy, Senior Vice President of Marketing at Liquid Death, “That’s why we created ‘Cellphone Bill’. This campaign marks Liquid Death’s venture into the wireless world, and we couldn’t be more excited to team up with Boost Mobile, another brand that shares similar values about disrupting the status quo.”
Boost Mobile Offers Customers “Escape Plan”
As part of the campaign, Boost Mobile is now offering an “Escape Plan”. Customers can get Boost Mobile’s Unlimited plan for just $25/mo. FOREVER.
“Many U.S. consumers are stuck in wireless contracts, financing new phones,” said Lee. “Boost Mobile knows people are holding onto their phones longer than ever before. So, our BYOD “Escape Plan” for just $25/mo. FOREVER is a great option for consumers who are looking for transparent pricing with access to a leading nationwide network.”
About Boost Mobile
Boost Mobile offers the best value in wireless with simple, flexible and transparent plans starting at $25/mo for unlimited connectivity. Customers enjoy no annual service contracts and the freedom to upgrade their devices. Experience Boost Mobile’s risk-free 30-day money-back guarantee and learn more about our services on Facebook, Instagram and YouTube. Boost Mobile is a brand under EchoStar Corporation (NASDAQ: SATS). For more information.
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death’s proceeds goes to non-profits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission
Original article, Author: Jam. If you wish to reprint this article, please indicate the source:https://aicnbc.com/8490.html
