LG OLED TV’s Perfect Blacks & Perfect Colors Capture the Master’s Vibrant Palette
LG Brings the Frieze Art-viewing Experience to the Home with LG Gallery+
SEOUL, South Korea, Sept. 2, 2025 /PRNewswire/ — LG Electronics (LG) is betting big on bridging the gap between art and technology at Frieze Seoul 2025, marking its fourth year as Headline Partner with “Park Seo‑Bo x LG OLED TV: Colors Drawn from Nature” (September 3–6). The collaboration with the PARKSEOBO FOUNDATION showcases the remarkable color philosophy of one of Korea’s most celebrated contemporary artists, faithfully rendered through the unparalleled precision of LG’s self-lit OLED technology. But LG isn’t just for the art fair elite; this year, they’re democratizing the experience via LG Gallery+, a personal curation service that transforms LG TVs into at-home art galleries.
A Master of Nature’s Colors Reimagined by LG OLED TV
The “Park Seo‑Bo X LG OLED TV: Colors Drawn from Nature” exhibition isn’t just an art display; it’s a technical showcase. LG OLED TVs are effectively digital canvases, breathing new life into Park Seo-Bo’s nature-inspired palette. From the meditative black and white hues, derived from the soot of a traditional Korean kitchen hearth and the serenity of Korean hanji paper, to the vibrant yellows of Jeju canola fields, the delicate pinks of azaleas, the fresh greens of spring leaves, and the warm oranges of ripe persimmons, the TV’s self-lit pixels and perfect blacks are designed to capture the subtle depth and nuances of Park’s work, delivering the artist’s vision with remarkable fidelity.
“Park Seo-Bo believed that nature speaks in colors beyond words,” explains Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and the artist’s son. “This exhibition offers a fresh perspective on his works, inviting viewers not just to observe, but to participate more fully in the artistic experience.”
The exhibition centerpiece is a T-shaped installation featuring LG’s latest OLED evo G5 and M5 TVs, which present a digitally reimagined artwork by Je Baak, art professor at Seoul National University. This piece celebrates a transformative moment for Park Seo-Bo: being struck by the awe-inspiring and therapeutic beauty of overwhelmingly red autumn leaves. To share this moment of enlightenment, Baak collaborated with AI to collect and synthesize the diverse shades of autumn-leaf red captured by individuals worldwide. The result? A collective visual monument that allows all to see autumn leaves through the eyes of the artist.
Bringing Frieze and Park Seo-Bo’s Artwork to the Home
LG aims to revolutionize how we experience art. With the new LG Gallery+ app on the LG webOS platform, art enthusiasts can immerse themselves in the Frieze art fair experience from the comfort of their homes. LG Gallery+ will showcase more than 100 select artworks from Frieze Seoul, including treasures by Park Seo-Bo, for free viewing for a limited time after the fair.
“We hope LG OLED, with its innate ability to render profound blacks and vibrant colors with exceptional precision, honors the legacy of Park Seo-Bo’s colors drawn from nature,” says Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “Through strategic collaborations with world-renowned art partners like Frieze, the Guggenheim, and MMCA, LG OLED is actively creating new value in art marketing, expanding the intersection of art and technology in major cities around the world including Seoul, London, New York, and LA.”
LG OLED TVs continue to champion artists and cultural institutions at the crossroads of art and technology, creating innovative avenues for experiencing creativity.
About Park Seo-Bo
Park Seo-Bo (1931–2023) was a transformative figure in Korean contemporary art. He revolutionized its direction after the Korean War. Park challenged traditional norms and advanced the Dansaekhwa movement. His Ecriture series explored repetition, materiality, and meditation.
Beyond art, Park Seo-Bo modernized art education and globalized Korean art through initiatives like École de Séoul and regional festivals. His work earned Korea’s highest cultural honors. In 2019, he created the PARKSEOBO FOUNDATION to support future artists.
About LG Electronics Media Entertainment Company
The LG Media Entertainment Solution Company (MS) specializes in televisions, audio, displays, and smart TV platforms. It is known for OLED TVs with perfect black and color, and premium LCD QNED TVs. MS also offers IT and Signage solutions designed to maximize work efficiency.
About LG OLED ART
LG OLED ART merges technical innovation with artistic creativity by redefining the artist’s canvas with LG OLED. “We inspire art” is its driving motto. LG OLED ART has collaborated with over 40 global artists.
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