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CNBC – Recent online rumors swirling around Xinba (Xin Youzhi), a prominent livestreaming e-commerce personality in China, allege that he is under investigation and facing multiple charges related to the sale of potentially carcinogenic sanitary napkins. These rumors further claim Xinba is currently detained in Hong Kong.
When contacted for comment, Xin Selection, Xinba’s company’s customer service representatives stated they were unaware of any such situation and had not received any official notification.
Xin Selection’s public relations team vehemently denied the allegations, stating they are “completely untrue!”
This news comes after Xinba announced on August 8th his intention to retire from the livestreaming industry altogether, relinquishing all direct involvement in its operations. In the broadcast, he cited health concerns, including a diagnosis of bronchitis at age 24, followed by emphysema and bullous emphysema at 31. He revealed that pressures from livestreaming had become increasingly difficult for him to manage three years prior, prompting his decision to step down on his birthday.
Xinba stated that his wife, Chu Ruixue, would assume responsibility for the management and operation of the company.
Chu Ruixue officially debuted on the livestreaming platform Kuaishou on August 29th, under the account “Chu Ruixue (Xinba 818).”
During that livestream, Xinba connected with Chu Ruixue, stating: “In the future, do not look for me for anything related to the company. I do not hold any position in the company; I am not even an employee.” This statement underscores a seemingly definitive distancing from the business.
Notably, this marks Xinba’s fifth public announcement of stepping back from livestreaming, with previous instances resulting in his eventual return. However, this time appears different, given his emphasis on health concerns and the transfer of operational control to his wife.
Further fueling speculation about a permanent departure, Xinba cleared all previous posts from his Kuaishou account on August 21st, leaving only a livestream replay from January 2024 and two music tracks.
The immediate trigger for the swirling controversy surrounding the investigations are allegations from numerous viewers and regular customers, or “die-hard fans,” of Xinba’s livestreaming channel that after using “Cotton Secret” sanitary napkins, they received cancer diagnoses. This has prompted a wave of public scrutiny and concern. This case highlights the potential for brand damage that social commerce can incur if products are not carefully vetted. Furthermore, this news raises questions for regulatory oversight within influencer e-commerce and third-party verification.
“Cotton Secret” is a brand founded by Xinba himself in 2017, touted as “the first product Xinba personally participated in developing” and a self-operated brand under Xin Selection.
In May, Wang, an independent media personality, publicly accused “Cotton Secret” sanitary napkins of containing thiourea and coordinated a collective testing effort by consumers. Testing results from the Shanghai Fuda Testing Technology Group Co., Ltd. indicated the presence of thiourea in seven out of ten samples.
On July 24th, the official “Cotton Secret” WeChat account released a third-party safety assessment concluding that thiourea residue in the sanitary napkins posed no potential health risks under normal, reasonable, and foreseeable usage conditions. This highlights the complexities and risks associated with sourcing materials in the fast-moving consumer goods industry, and the importance of careful due diligence in these areas.
On July 25th, the Chenghai District Market Supervision Administration in Shantou City responded to media inquiries, stating that a抽检 of “Cotton Secret” sanitary napkins in May 2025 met the national standards in effect at the time.
Reportedly, since the initial allegations surfaced on May 1st, those alleging the issues have remained silent in the face of over a hundred reported cases of cancer diagnoses from customers.
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Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/8799.html
