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09/10/2025 – 06:06 PM
CAMARILLO, Calif. – Salem Media Group, Inc. (OTCQX: SALM), a multimedia company specializing in Christian and conservative content, today announced the death of broadcaster Charlie Kirk, following an attack at Utah Valley University. In a statement, Salem Media characterized the incident as a “cowardly and vile act of violence.” The company did not provide further details regarding the circumstances surrounding Kirk’s death, and local law enforcement has yet to release an official statement. Investigations are ongoing.
The news casts a somber shadow over Salem Media Group, impacting not only its immediate operations but also potentially influencing investor sentiment. Shares of SALM are currently trading with heightened volatility in after-hours trading, reflecting the uncertainty surrounding the long-term ramifications of this event. Market analysts suggest that the impact on Salem Media’s stock price will depend heavily on the subsequent reaction among Kirk’s loyal listener base and the broader conservative media landscape.
Kirk was a prominent figure within Salem Media, hosting both a nationally syndicated show and a podcast that resonated with millions. His influence extended beyond traditional broadcasting, leveraging digital platforms to engage with an increasingly digitally-savvy audience. Kirk’s ability to tap into the cultural zeitgeist while maintaining a strong ideological stance proved a potent formula for attracting listeners and subscribers, a key factor in Salem Media’s content strategy.
“Charlie was more than a broadcaster—he was a defender of truth and a servant,” said Salem CEO David Santrella. “This was an attack on free speech and on the values Charlie championed every day. His absence leaves a tremendous void, but his legacy of faith, courage, and conviction will continue to inspire generations.”
“I have had the privilege of working with Charlie for nearly a decade,” said Bradley Parscale, Chief Strategy Officer of Salem Media. “He was part of the Salem family. His voice was fearless, unyielding, and relentless in the defense of faith and freedom. This heinous act of evil was meant to silence him, but as Christians, we know darkness cannot overcome the light. Charlie’s influence cannot and will not be silenced.”
Analysts at CNBC have noted that the incident underscores the challenges faced by media organizations operating in a polarized environment, where strong opinions and voices can often become targets. The personal safety and security of on-air personalities has become an increasing concern, particularly with the rise of online vitriol and the potential for real-world consequences. This situation adds to existing challenges for media companies, including audience retention, engagement metrics in the digital landscape, and monetization strategies in an increasingly competitive landscape.
In the interim, Salem Media faces the task of managing its programming schedule, navigating potentially sensitive content moving forward, and addressing the emotional needs of employees and listeners grappling with Kirk’s death. The company has announced it will devote airtime in the coming days to memorializing Kirk and exploring the broader implications of this event, seeking to create space for dialogue and reflection within the conservative community.
The company extends its most heartfelt condolences to the Kirk family, Charlie’s friends, and the millions of Americans and people across the world who are grieving this loss.
In this painful hour, we urge believers everywhere to join us in prayer—asking God to comfort Charlie’s family, strengthen those who grieve, and give us the resolve to continue the mission he so boldly carried.
About Salem Media Group
Salem Media Group is America’s multimedia company specializing in Christian and conservative content. Through its national radio network, digital platforms, and publishing brands, Salem reaches millions daily with content. Learn more at salemmedia.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6d2fb250-23bd-449d-8c4e-09c1d888ac21
FAQ
What happened to Charlie Kirk at Utah Valley University?
Charlie Kirk died following an attack at Utah Valley University on September 10, 2025, in what Salem Media Group described as a ‘cowardly and vile act.’
What was Charlie Kirk’s role at Salem Media Group (SALM)?
Kirk was a broadcaster for Salem Media Group, hosting a nationally syndicated show and podcast.
How did Salem Media Group (SALM) respond to Charlie Kirk’s death?
Salem Media expressed sorrow, their executive mention it was ‘an attack on free speech’ and CSO emphasized Kirk’s role as a voice.
What was Charlie Kirk’s impact on Salem Media Group’s broadcasting?
Kirk’s broadcasting work reached listeners through his nationally syndicated show and podcast.
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