Prime Big Deal Days: Exclusive Early Holiday Deals for Prime Members – October 7-8

09/16/2025 – 01:00 AM

Early Savings Alert: Amazon’s Prime Big Deal Days Promises Deep Discounts Just Ahead of the Holidays. Unwrap savings on Beats, LEGO, Milk Makeup, and KitchenAid, travel gear from Samsonite, denim from Amazon Essentials, and products from trending brands like Salt & Stone, Levi’s, and Owala.

Gear up for the season with discounts on festive décor and entertaining essentials, snacks for game day, fall fashion including cozy sweaters and outerwear, and Halloween costumes and accessories.

Prepare for holiday shopping with deals from Amazon’s Holiday Shop – including more Amazon Exclusive items than ever before, and gift lists like Top 100 and Toys We Love.

SEATTLE — Amazon (AMZN) is set to launch its Prime Big Deal Days on October 7th and 8th, igniting the holiday shopping season with a fresh wave of deals and discounts exclusively for Prime members. Starting at 12:01 a.m. PDT, subscribers can access savings spanning categories from beauty and electronics to coveted gifts and fall essentials. Expect discounts reaching up to 40% on bedding and blankets, alongside deals on popular brands like Fisher-Price, MAGNA-TILES, Tonies, Samsung, LG, Dyson, Ninja, and Shark.

Prime Big Deal Days is back, October 7-8

This two-day event underscores Amazon’s strategy to capture early holiday spending, leveraging its Prime ecosystem to drive sales and enhance customer loyalty. The move comes as retailers face increasing pressure to attract consumers amid economic uncertainties and heightened competition. By offering exclusive deals and early access to holiday shopping, Amazon aims to solidify its position as the go-to destination for seasonal purchases.

“Prime Big Deal Days kicks off the holiday shopping season with exclusive deals for Prime members on must-have items and popular gifts,” said Carmen Nestares, vice president of North America Marketing and Prime Tech. “We’re excited to help Prime members save money this year with some of Amazon’s best deals of the season so far, including amazing deals on an expanded selection of Holiday Amazon Exclusive items. With Prime Big Deal Days, members can check off their holiday lists early and make the most of their holiday budget.”

Shop Early Deals Now

Deals are already live, offering a sneak peek at what’s to come:

• Top 25 Early Holiday Gift Deals: A curated list featuring brands like Clinique, De’Longhi, Samsung, and UGG.
• Amazon Brands: Pantry essentials, denim from the new Amazon Essentials collection, and fall fashions will be available.
• Amazon Devices: Up to 50% off select Amazon devices including the Fire HD 8 Kids Pro Tablet, Kindle Kids, and Echo Dot Kids bundle; Kindle Paperwhite Essentials bundle; Luna Wireless Controller; and the Ring Battery Doorbell with Ring Pan-Tilt Indoor Camera bundle.
• Kindle Deals: Save up to 80% on Kindle books and eligible Prime members can also get three months of Kindle Unlimited for free.
• Artist Merch: Discounts of up to 30% off select items when purchasing through Amazon.com or the Amazon Music app.
• Grocery Savings: Prime members can take $15 off a purchase of $55+ when shopping in-store at Amazon Fresh, Terms apply.

Prime-Exclusive Member Benefits

Prime membership provides special perks that extend beyond shopping deals:

• Early access to Wicked: For Good: Prime members will be the first audience to experience the magical world of Oz with exclusive early access to Universal Pictures’ Wicked: For Good.
• Prime Visa and Prime Store Card: Prime members can get a $150 Amazon Gift Card instantly upon approval for Prime Visa. Plus, during Prime Big Deal Days, cardmembers with an eligible Prime membership earn 10% back or more on select deals from brands like Dyson and Breville with Prime Card Bonus and 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market.
• Fuel savings with Prime: Prime members can enjoy $1 off per gallon on one fuel purchase up to 35 gallons at bp, Amoco, and ampm sites.
• Stackable savings for young adults: Prime for Young Adults members can maximize their early holiday shopping by earning a total of 10% cash back on top of deals in eligible categories including beauty, apparel, electronics, and personal care.
• Free McDonald’s Chicken McNuggets Meals with Grubhub+: Prime members can use their free Grubhub+ membership to enjoy a free McDonald’s 10-piece Chicken McNuggets Meal once per day between September 15 and October 5.

Prepare to Shop

Amazon offers practical tips to help Prime members navigate the deals effectively:

• Use Amazon’s AI shopping assistant, Rufus, to help find gifts.
• Find products quickly with Amazon Lens, a visual search tool, and now Lens Live.
• Track deals with Alexa+ on products in the wish list, cart, or save for later.
• Organize your shopping with Lists and Buy Again.

Amazon’s Holiday Shop and Curated Gift Collections

Amazon’s Holiday Shop, Top 100 Gifts, and Toys We Love list are now live:

• Browse the Holiday Shop: Customers can explore Amazon’s Holiday Shop, bringing together everything needed for gift-giving alongside hosting and décor.
• Explore Amazon’s Top 100 lists: Within the Holiday Shop, members can discover curated collections spanning more than 35 categories and all price points.
• Shop the Toys We Love list: Amazon’s annual collection showcases this year’s most-anticipated toys and games.

Amazon Day

Prime members can use Amazon Day to select a designated day of the week to conveniently receive their packages—combining multiple orders into fewer deliveries.

Going Global

Prime Big Deal Days will begin on October 7 in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, Sweden, the U.S., the UK, Colombia, Ireland and Mexico.

The success of Prime Big Deal Days will likely hinge on Amazon’s ability to manage inventory, ensure timely delivery, and provide a seamless shopping experience. Any logistical hiccups or website glitches could undermine the event’s effectiveness and potentially damage customer sentiment. Furthermore, the deals offered must be truly compelling to entice consumers to spend amid ongoing economic concerns. With inflation still a factor in household budgets, shoppers are likely to be more discerning than ever, seeking genuine value and significant savings.

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.