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Xbox Explores Ad-Supported Streaming, Amazon Luna Integrated into Prime Video
Microsoft and Amazon are expanding cloud gaming reach through new monetization. Xbox offers an ad-supported tier to reduce entry barriers, while Amazon integrates Luna into Prime Video to boost visibility. Both companies leverage cloud expertise but face adoption challenges due to connectivity. Xbox aims for affordable play amid a broader revitalization strategy. Amazon targets casual gamers via Prime Video integration, seeking to grow Luna’s user base.
