ad volume

OpenAI’s cautious rollout of ChatGPT ads, despite initial fanfare, has frustrated advertisers with high commitment thresholds and slow progress. While some companies like Dentsu see potential and praise OpenAI’s responsiveness, others worry about unspent budgets. Despite these challenges, the long-term prospects for AI-driven advertising are significant, with OpenAI projected for substantial revenue growth, though competitors like Anthropic are actively avoiding ads. The evolving landscape sees Google yet to announce Gemini ad plans, setting up a competitive race.