Advertising Efficiency

Palo Alto Networks (PANW) launched “Be A Genius. Deploy Bravely,” an AI-driven marketing campaign featuring historical innovators. Utilizing tools like Google Veo and Gemini, PANW significantly reduced ad production time from nine months to one week and costs from millions to under $1,000 per ad. AI was also used to predict ad effectiveness. The campaign, appearing on platforms like CNBC and LinkedIn, signals a move towards AI in marketing, mirroring a broader industry trend of AI adoption. PANW emphasizes the security of AI initiatives with its Prisma® AIRS™ platform.