Advertising Growth

Reddit (RDDT) shares jumped 7% following strong Q3 earnings, beating revenue and EPS estimates with a 68% revenue increase to $585 million. Daily active users grew 19% to 116 million. The company anticipates Q4 revenue of $655-$665 million. Reddit credits strategic automation investments for boosting advertising return, seeing growth across verticals. Active advertiser growth surged 75%. While AI poses potential challenges, data licensing partnerships are expanding revenue streams.