advertising platform
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FTC Sues Amazon Over Deceptive Advertising Practices
The FTC is suing Amazon, alleging the company systematically overcharged advertisers through a “secret surcharge,” potentially pocketing over $20 billion. The lawsuit, supported by 22 state attorneys general, claims these hidden fees, implemented after a 2019 rule change, inflate prices for businesses and consumers. Amazon calls the suit “misguided” and denies the allegations, stating its advertising services are competitive. The case targets sponsored product, brand, and display ads on Amazon’s platform.
