Advertising Practices
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Meta Projected 10% of 2024 Sales from Scam and Fraud Ads: Report
A report alleges Meta generated $16 billion in 2024 (10% of total revenue) from running ads for scams and banned goods on Facebook and Instagram. Internal documents reportedly show Meta generates $7 billion annually from “higher risk” scam ads, displaying 15 billion daily. While Meta claims it “aggressively” combats scam ads, the report suggests concerns exist about the financial impact of stricter regulation. This revelation raises investor and regulator concerns amid Meta’s AI investments, highlighting the challenge of balancing revenue with ethical advertising.
