Advertising Revenue

Alphabet’s Q3 earnings exceeded expectations, driving shares up 5% after-hours. Revenue reached $102.35 billion, with EPS at $3.10. Google Cloud’s revenue grew 35% to $15.15 billion, fueled by AI demand. Alphabet is increasing 2025 capital expenditure to $91-93 billion. YouTube ad revenue hit $10.26 billion, and overall ad revenue was $74.18 billion. Net income surged to $34.97 billion, despite a $3.45 billion EU antitrust fine. Cloud customer base growth is high, and AI product use is increasing.

Meta’s Q3 earnings beat expectations with $7.25 EPS and $51.24 billion revenue, driven by strong ad sales and user growth. However, shares dipped due to a $15.93 billion tax charge related to new legislation. The company anticipates long-term tax benefits from this. Meta projects Q4 revenue between $56-59 billion but increased its full-year expense guidance to $116-118 billion, reflecting AI infrastructure investments. Reality Labs reported a $4.4 billion loss. The company highlighted the success of AI-powered glasses and increasing AI adoption.

AI search adoption is surging, with Google integrating AI Overviews, yet Google’s ad revenue surprisingly increased by 14%. This is because Google embeds ads within AI responses, potentially undermining the purpose of AI search – avoiding ads. While websites in AI results gain traffic, overall click-through rates to content websites decrease. Google defends against claims of declining traffic. The long-term impact includes a potential decline in high-quality content and increasing margin of error as AI uses AI-generated content for learning, and possible antitrust conflicts.

Bilibili’s 2025 “618” shopping festival saw significant growth, with advertising revenue from product sales up 41% year-over-year. The platform leveraged content creators (UP hosts), “Open Loop” strategy, and AI-powered tools to drive sales, particularly in digital and home appliance categories, boosted by government subsidies. Increased creator engagement, strategic partnerships, and AI-driven advertising optimization contributed to the festival’s success, attracting more advertisers and driving impressive results for brands like Lenovo and Autofull.