Advertising Revenue

JOYY Inc. reported unaudited Q3 2025 financial results with $540 million in revenue, a 6.4% quarter-over-quarter increase. Livestreaming revenue reached $388 million, up 3.5% sequentially. BIGO Ads saw a 33.1% year-over-year revenue increase to $104 million. GAAP and non-GAAP operating income rose by approximately 19.1% and 16.6%, respectively. The company held $3.32 billion in net cash. JOYY is executing a $900 million shareholder return program, having distributed $148 million in dividends and repurchased $89 million in shares.

Pinterest (PINS) shares plummeted 21% after its Q3 earnings report revealed advertising revenue challenges impacted by tariffs. While revenue met expectations at $1.05 billion, adjusted EPS fell short at 38 cents. Analysts cite limited customer diversification and sensitivity to macroeconomics. Q4 revenue forecast also disappointed. Despite short-term concerns and increasing competition, many analysts maintain a positive outlook, citing Pinterest’s investments in AI and unique visual discovery platform. The platform aims to leverage AI to enhance user experiences and drive commerce.

Alphabet’s Q3 earnings exceeded expectations, driving shares up 5% after-hours. Revenue reached $102.35 billion, with EPS at $3.10. Google Cloud’s revenue grew 35% to $15.15 billion, fueled by AI demand. Alphabet is increasing 2025 capital expenditure to $91-93 billion. YouTube ad revenue hit $10.26 billion, and overall ad revenue was $74.18 billion. Net income surged to $34.97 billion, despite a $3.45 billion EU antitrust fine. Cloud customer base growth is high, and AI product use is increasing.

Meta’s Q3 earnings beat expectations with $7.25 EPS and $51.24 billion revenue, driven by strong ad sales and user growth. However, shares dipped due to a $15.93 billion tax charge related to new legislation. The company anticipates long-term tax benefits from this. Meta projects Q4 revenue between $56-59 billion but increased its full-year expense guidance to $116-118 billion, reflecting AI infrastructure investments. Reality Labs reported a $4.4 billion loss. The company highlighted the success of AI-powered glasses and increasing AI adoption.

AI search adoption is surging, with Google integrating AI Overviews, yet Google’s ad revenue surprisingly increased by 14%. This is because Google embeds ads within AI responses, potentially undermining the purpose of AI search – avoiding ads. While websites in AI results gain traffic, overall click-through rates to content websites decrease. Google defends against claims of declining traffic. The long-term impact includes a potential decline in high-quality content and increasing margin of error as AI uses AI-generated content for learning, and possible antitrust conflicts.

Bilibili’s 2025 “618” shopping festival saw significant growth, with advertising revenue from product sales up 41% year-over-year. The platform leveraged content creators (UP hosts), “Open Loop” strategy, and AI-powered tools to drive sales, particularly in digital and home appliance categories, boosted by government subsidies. Increased creator engagement, strategic partnerships, and AI-driven advertising optimization contributed to the festival’s success, attracting more advertisers and driving impressive results for brands like Lenovo and Autofull.