Agentforce 360

Salesforce is aggressively pursuing generative AI partnerships with companies like OpenAI and Anthropic to integrate AI models into its Agentforce 360 software. This aims to address investor concerns about AI competition impacting Salesforce’s core business. The integration enhances customer service capabilities by automating interactions and providing real-time insights. Despite these efforts, Salesforce shares have underperformed. Other companies like Atlassian and Microsoft are also forging similar AI partnerships. Salesforce plans to facilitate transactions within ChatGPT and focus Anthropic collaboration on regulated industries.

Salesforce is investing $15 billion over five years to advance AI and support its San Francisco headquarters. The investment includes an AI incubator and the “Agentforce 360” platform for AI-powered digital assistants. CEO Marc Benioff emphasizes the commitment to innovation and job creation. This move occurs before Dreamforce, expected to generate $130 million for San Francisco. Salesforce also plans a $1 billion investment in Mexico. Analyst Dan Romanoff sees the AI investment as vital for maintaining a competitive edge in a talent-scarce market.