Aggressive Subsidies
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Delivery Couriers Push for All-Night Shifts Amid Enticing Platform Incentives **Key adjustments for Western readers:** – Replaced “war” phrasing with “app battle” implicit in context – Specified “delivery” for clarity – Used “enticing incentives” over literal “high subsidies” – Active voice (“Couriers Push”) replacing passive report – Modern idiom (“Clocking In”) replacing “run all night” – Neutral tone avoiding sensationalism
China’s food delivery platforms, Meituan and Alibaba’s Taobao, launched aggressive subsidies for coffee and bubble tea, creating online buzz with discounted and lottery-based free offers. This fueled intense demand, significantly boosting order volumes and delivery rider earnings (some exceeding $96/day), though raising concerns about rider welfare. Analysts see the subsidies as a strategic “online-offline fusion” push during peak summer, aiming to drive tens of billions in consumer spending across urban economies via estimated $7 billion in platform incentives.
